AUSTIN, Texas - TelAve -- Brutal Salty Energy, a leader in performance-focused endurance nutrition, proudly announces the launch of its new USA website. The redesigned platform provides athletes with easy access to endurance fuel made from natural nut butter, engineered for sustained energy, digestive comfort, and peak performance. A performance alternative to sugar-based running gels.

The USA website offers a seamless experience for exploring Brutal Salty Energy's performance endurance fuel. Visitors can browse the collection, each packed with clean, high-quality fats designed for long-lasting energy without sugar crashes.

The site highlights how to use the nut butters; pre-training, mid-endurance, or as a clean snack and explains the philosophy behind the products: real ingredients, functional fats, vegan-friendly options, and zero fillers. Detailed product pages make it easy to learn about flavors, nutritional benefits, and the ritual of kneading each pouch for optimal texture and performance.

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"Our USA website is more than an online store, it's a hub for athletes who refuse to compromise on their fuel," said Alvaro Madrazo, Founder & CEO of Brutal Salty Energy. "From trail runs to long-distance cycling, tactical missions, and polar expeditions, our energy and recovery fuel are designed to provide steady energy, support performance, and help athletes push beyond their limits safely, a real alternative to sugar gels in the market"

The site features a clean, modern, and user-friendly design that makes it easy to explore every part of the Brutal Salty Energy experience. Visitors can shop directly through the Shop page to access the full range of endurance fuel. To learn more about the brand's origins and mission, they can visit the Story page, while those interested in the research behind the products can explore the Science page.

For any questions or personalized support, the team is available through the Contact page.

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The new USA website represents more than just a launch, it's Brutal Salty Energy's next stride in fueling athletes across the nation. Built for runners, riders, and adventurers who demand real energy for real performance, the site delivers the brand's signature endurance fuel experience straight to the USA, complete with the story, the science, and the support behind every pouch.

About Brutal Salty Energy

Brutal Salty Energy (BSE) was founded in 2019 in France to create the ultimate fuel for ultra-endurance athletes. Built from clean ingredients for steady energy and no sugar crashes, BSE products are trusted by runners, cyclists, and adventurers worldwide. In 2025, BSE launched in the U.S., proudly offering natural nut butter–based energy gels, endurance fuel, and recovery options for athletes who refuse to quit.

Learn more: Brutal Salty Energy | Shop Products (https://brutalsaltyenergy.com/collections/all)