IDAHO FALLS ~ Idaho Falls residents can now enjoy a safer and more convenient way to get home after a night of holiday celebrations, thanks to the Greater Idaho Falls Transit On-Demand service. This initiative, made possible by a $10,000 mini traffic grant from the Idaho Transportation Department, offers free rides after 6 p.m. on Thursdays through Saturdays, as well as on Christmas and New Year's Eves.

The program aims to reduce instances of impaired driving by providing a reliable and cost-free transportation option for those who have been out celebrating. City of Idaho Falls Transportation Coordinator Kade Marquez emphasizes the importance of choosing this smarter and safer alternative to driving under the influence.

"We hope by giving people an easy way to get home after an evening of celebrations will not only save lives this holiday season but encourage a pattern of taking our service other times of the year," said Marquez.

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In addition to free rides, GIFT is also extending its hours of operation based on demand during this special holiday promotion. With its modern and friendly service, GIFT makes it easy for everyone to prioritize safety and avoid the risks associated with impaired driving.

According to statistics from the Idaho Transportation Department, 40% of all roadway fatalities in a given year are caused by impaired driving crashes. In 2023 alone, there were 1,708 crashes and 105 fatalities in Idaho due to impaired driving.

GIFT is an on-demand service that can be scheduled from anywhere in Idaho Falls. Its success can be seen through the over 220,000 rides it has provided since October 2024. The GIFT fleet travels over 25,000 miles per month and has seen a 15.25% increase in rides compared to the previous year.

The service takes pride in its modern and clean vehicles that provide direct transportation to desired destinations. As part of their efforts to promote community events and services, GIFT is currently running several promotions that offer free rides. For more information, residents can visit their website at www.greateriftransit.com or follow GIFT on social media. This holiday season, make sure to end your celebrations on a good note by choosing GIFT for a safe and convenient ride home.

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