ATLANTA - TelAve -- Award-winning music industry and Brand Marketing exec and best-selling author, Ron Roecker, releases "The Music Maker's Brand Marketing, Public Relations & Digital Strategy Survival Guide" available on Amazon

Guide includes tools and tips from the trenches with a track record of success, including Defining Your Personal Brand Path of Purpose^sm, Nailing Media & Podcast interviews, pitching Spotify playlists, monetizing TikTok, creating a green and sustainable tour, as well as Engaging Fans and Leveraging Superfans, Using Free Platform Analytics to Understand Fans, unblocking creative block, social media and content strategy, Surviving a Crisis, taking the fear out of public speaking, and much more.

WHAT THE INDUSTRY IS SAYING

"Ron Roecker's 'Brand Marketing, PR and Digital Strategy Survival Guide' is a must-read for artists --regardless of where they are in their careers -- by one of the most beloved and respected music industry professionals!"  -- Linda Moran, President & CEO, Songwriters Hall of Fame

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"Ron Roecker's book is a guiding light in a dark and mysterious maze. As a producer, I know first-hand that having this resource will truly be a game-changer for artists." -Scott Jacoby, Grammy-winning producer (Coldplay, John Legend, Sia)

(Music Maker's Brand Marketing, Public Relations & Digital Strategy Survival Guide 2025: Roecker, Ron W, Dunlap, Julie: 9798315306900: Amazon.com: Books (https://www.amazon.com/Marketing-Relations-Digital-Strategy-Survival/dp/B0F945K27J/ref=tmm_pap_swatch_0))

ABOUT THE AUTHOR

Roecker has held senior executive positions including Vice President, Communications & Artist Relations at Recording Academy (producers of GRAMMY Awards) and Latin Recording Academy (Latin GRAMMY Awards), Global Vice President, Entertainment, Taylor, VP Brand Management & Creative Strategy at Ketchum, and Director, Communications, Live Earth, to name a few.

Artists he has worked with include Kelly Clarkson, Common, Pink, Madonna, Mariah Carey, Taj Mahal, Juanes, Janet Jackson, Jimmy Jam, Roberta Flack, John Legend, OneRepublic, Maroon5, Earth, Wind & Fire, Ricky Kej, Dave Koz and more. Global brands include Microsoft Xbox360, Barbie, Hot Wheels, Diageo, Coca-Cola, NBA, Nestle, MasterCard, Invisalign, CBS, Univision, NBC Universal, to name a few.