SUMMERSKIN Design Lab: What Gets Made Gets Worn

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With 1 in 5 Americans developing skin cancer in their lifetime and new risks identified with oxybenzone sunscreen, it's crucial to introduce wearable sun protective clothes for all lifestyles.

PORTLAND, Ore. - Feb. 20, 2018 - TelAve -- CONTACT
Maren Williams
SUMMERSKIN
866-674-8833
press@yoursummerskin.com

SUMMERSKIN DESIGN LAB: WHAT GETS MADE GETS WORN

With 1 in 5 Americans developing skin cancer in their lifetime and new risks identified with oxybenzone sunscreen, it's crucial to introduce wearable sun protective clothes for all lifestyles.

Feb 20, 2018 (PORTLAND, OR):  SUMMERSKIN, a leading sun protective apparel brand for women, today announced Design Lab, an online interactive design studio where consumers define the styles SUMMERSKIN takes to production. Customers can promote the styles they love, discover and support new designs, and even introduce their own concepts within the Design Lab Forum (https://yoursummerskin.com/pages/design-lab-forum).

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Before SUMMERSKIN, the sun protective clothing market was limited to activity-specific styles, such as rash guards, cover-ups and safari shirts. Because one in five Americans will develop skin cancer in their lifetime SUMMERSKIN introduced a better way to live and play outside every day, with a wide selection of lifestyle fashions that are still sun protective.

By directly engaging with customers and fans, Design Lab aims to develop only the most desirable styles; thus increasing the use of sun protective clothing and reducing waste.

"Design Lab eliminates the excuses around sun protection says founder Summer Kramer, " by engaging directly with the public, we can create truly desirable styles that are effortless, timeless and healthy. We live by the saying 'The best sunscreen is the one you'll wear,' and are excited to be able to bring customer input into so much of the design and decision making process."

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ABOUT SUMMERSKIN

Based in Portland, Oregon, SUMMERSKIN is a line of classic, stylish clothes with built-in sun protection. Founder Summer Kramer designed the line following her own bout with melanoma, creating a line of UV-protective clothing that puts fashion first. Created to beautifully complement any figure, SUMMERSKIN is a must-have in every wardrobe using luxurious, natural fabrics, and no harmful chemicals. For more information, visit yoursummerskin.com/collections/design-lab, or find us on Twitter & Instagram at @YourSummerSkin and Facebook at facebook.com/YourSummerSkin (http://www.facebook.com/YourSummerSkin).

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SUMMERSKIN
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Source: SUMMERSKIN
Filed Under: Apparel

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