IRVING, Texas, July 31, 2025 ~ 7-Eleven and Mattel Team Up for Exclusive Hot Wheels Collection

In a thrilling collaboration, 7-Eleven, Inc. and Mattel, Inc. (NASDAQ: MAT) have joined forces to bring back the excitement of playing with die-cast cars. The new 7-Eleven x Hot Wheels® collection features a lineup of collectibles that will appeal to car enthusiasts and skateboard lovers alike.

The highlight of this collaboration is the first-ever branded Hot Wheels die-cast car – a Silver Series™ Toyota Supra adorned with 7-Eleven branding. This limited edition car is available in participating 7-Eleven®, Speedway® and Stripes® locations nationwide, as well as on the retailer's official online merchandise shop, 7Collection™.

For fans and collectors, there are two exclusive products to look out for in this release – the Hot Wheels Silver Series Toyota Supra and custom fingerboards in two vibrant designs. The fingerboards pay tribute to fan-favorite 7-Eleven products and come with removable skate shoes for added grip while performing tricks.

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In addition to these items, there is also a limited-edition collection available on 7Collection that celebrates the launch of this collaboration. The collection includes retro-inspired graphics, streetwear silhouettes, and nods to convenience store legends – all designed to match the energy of the die-cast drop.

Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven, Inc., expressed her excitement about this partnership with Hot Wheels. She stated that both brands have fueled imaginations and created lasting memories for generations. This collaboration brings together two culture-shaping brands to create something nostalgic, unexpected, and undeniably fun for all ages.

Fans can also look forward to more updates on this collaboration by following 7-Eleven's Instagram page. And for those who want even more ways to show off their love for this collection, there is also the exclusive Cars of 7-Eleven™ Collection gear, including limited-edition t-shirts, sweatshirts, and pins.

This collaboration between 7-Eleven and Mattel is sure to excite car enthusiasts and collectors alike. The exclusive Hot Wheels collection will be available from July 1st to August 31st, 2025. So don't miss out on the chance to add these unique and nostalgic pieces to your collection. WHERECAR ©2025 7-Eleven, Inc. All rights reserved. Available while supplies last.

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