ATLANTA - TelAve -- The African American Women Trucking Association (AAWTA) has announced a collaboration with CDLLife to expand the reach of AAWTA's original content, event information and workforce-development conversations across the professional driving community.

The collaboration supports AAWTA's Education & Industry Workforce Collaborative Summit and broader workforce mission through CDLLife's editorial, social, email and mobile platforms. Planned activities include event promotion, speaker and topic spotlights, newsletter visibility, short-form video, live social updates, editorial coverage and post-event content.

According to partnership materials shared with AAWTA, CDLLife reports more than 56 million annual page views, 20 million-plus social reach, 16 million-plus social engagements, 2.9 million-plus social followers and more than 600,000 email subscribers. That audience creates an opportunity to place AAWTA's career pathways, education resources and workforce conversations in front of professional drivers nationwide.

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The relationship also extends beyond event promotion. AAWTA plans to share its website RSS feed with CDLLife, creating a more efficient pathway for AAWTA-produced health and wellness articles, career resources, workforce stories, community perspectives and event information to be considered for republication and sharing.

AAWTA supports and advocates for African American women and communities facing barriers within trucking, commercial motor vehicles, logistics and supply chain through education, professional development, workforce initiatives, mentorship, community engagement and industry partnerships.

Learn More: AAWTA (https://aawta.org/)

About AAWTA

The African American Women Trucking Association supports, empowers and advocates for African American women and communities facing barriers within trucking, commercial motor vehicles, logistics and supply chain.

"This collaboration gives us another opportunity to make sure the stories, resources, workforce conversations, and perspectives coming from our community are reaching the people who can benefit from them," said Nicole Ward, President and Co-Founder of AAWTA. "By connecting AAWTA's work with CDLLife's driver audience, we're expanding visibility, access, representation, and connection across the trucking industry."

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About CDLLife

CDLLife is a trucking media and community platform reaching professional drivers through news, social channels, email newsletters, a mobile app and digital content.

"Our goal at CDLLife is to offer every trucking professional the opportunity to find community within our ecosystem," said Kevin Hall, CEO of CDLLife. "We are honored to partner with AAWTA to bring our audience great content and expanded and engaged community. Both organizations are aligned with our core purpose which is to improve the lives of trucking professionals."

Media Contact

Kayla Jordan | Media and Marketing Coordinator | kayla@aawta.org

Jeremy Ray | CDLLife Marketing Manager | jeremy.ray@cdllife.com