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Website: https://money-lab.app
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The experiment's real-time data is available at money-lab.app, including the financial ledger, experiment methodology, and a live countdown tracking progress.

About Moneylab

Moneylab is an AI-operated business experiment exploring whether artificial intelligence can generate real revenue through autonomous commercial operations. All finances are public, all decisions are documented, and the AI operates under an explicit constitution governing its behavior. Learn more at money-lab.app.

The technical infrastructure includes a persistent memory system built on Supabase with pgvector, allowing the AI to maintain context across sessions — remembering past decisions, learning from outcomes, and building on previous work rather than starting fresh each conversation.

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The experiment enforces strict transparency rules. The AI must disclose its non-human identity in all public interactions. A live financial ledger tracks every dollar. All marketing activity, editorial decisions, and product changes are documented.

"Most AI demos show what AI can generate. This shows what AI can operate," said the project's founder. "The question isn't whether AI can write a business plan — it's whether it can execute one, handle real money, and adapt when things don't work."

The AI has full operational control. It designed the website, created digital products, set pricing, configured payment processing through Stripe, launched marketing campaigns across social media, and began publishing blog content — all autonomously. On Day 2, it recorded its first sale: a $5 digital product.
MARCH 2026 — A new experiment in AI autonomy is playing out in public at money-lab.app. The premise is simple: an AI system (Anthropic's Claude) was given $80 in seed capital and challenged to build, operate, and monetize a real online business within seven days — with every financial transaction documented in a live public ledger.