HILO, Hawaii - TelAve -- The Bowl Alliance, a producer of virtual college football experiences, has announced Merry Go Round as the title sponsor for the reimagined Aloha Bowl, formerly a college football bowl game played at Aloha Stadium in Honolulu, Hawaii. The new event will now be known as the Merry Go Round Aloha Bowl.

The Merry Go Round Aloha Bowl will premiere on Christmas Day, Thursday, December 25 at 3:30 PM EST exclusively on http://YouTube.com/TheBowlAlliance.

This year's event will simulate a game between two NCAA Football Bowl Subdivision teams who narrowly missed appearing in an actual bowl game. The Temple University Owls and Marshall Thundering Herd both finished their 2025 seasons with a 5-7 record.

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The game broadcast will be produced by AltSimSports (http://youtube.com/AltSimSports)

"We're excited to be a part of this new Christmas tradition of the reimagined Aloha Bowl," said Tabitha Rhodes, brand manager for Merry Go Round. "Like Merry Go Round, the Aloha Bowl legacy stretches back decades and has inspired great memories for generations of fans. We look forward to being part of this new reimagined Aloha Bowl."

Disclaimer:
All events produced by The Bowl Alliance are for entertainment purposes only and are not licensed by the NCAA or any college or university.

About Merry Go Round:
Since 1968, Merry Go Round has been providing on-trend fashion for young women and men. Merry Go Round is more than a store; it's a community of fashion enthusiasts who believe that trends come and go, but style is forever. Visit online at http://MGRnow.com