LOS ANGELES - TelAve -- The brand is called Arc Longevity, and their debut product, DEFINE, a raspberry citrus-flavored creatine monohydrate gummy, quietly launched online with no big campaign. No billboards, no paid ads. Just a few whispers from those in the know, and one very influential co-founder, Elise Joan.

Elise, a longtime wellness expert and legacy Beachbody Supertrainer, is behind the brand. At age 50, she embodies a level of strength and energy that rivals people half her age. She's built a loyal following over the past decade by helping women rethink strength, longevity, and what it means to age powerfully. So when she posted about DEFINE, her audience moved fast. Within hours, screenshots of orders started circulating. Within 72 hours, it was gone.

CEO Sally Cotching says the product is being referred to (half-jokingly) as "the gummy no one can get."

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It's not hard to see why people were intrigued. Creatine, long considered a "gym bro" supplement, is having a quiet renaissance, especially among women over 40, who want to preserve muscle, support brain health, and age with vitality as they enter midlife. With the rise of GLP-1's also having the disastrous side-effect of muscle loss, the demand for products to protect that hard-earned muscle has risen dramatically. But until now, there wasn't a version of it that felt remotely appealing to take daily.

Arc claims theirs is different: no sugar, no bloating, no giant powder tub on your counter. Just a handful of gummies that are low-key doing good for your body.

For now, unless you were among the lucky first wave, you'll have to wait. A waitlist is quietly growing on arclongevity.co, with the next drop touted as November 25, 2025, though there's no word on how many units will be available.

In the meantime, Instagram comment sections and DMs tell the story: people are already asking where they can get them and why they weren't told sooner.

https://www.arclongevity.co