MIAMI - TelAve -- Army veteran Niurka Castaneda recently released her new innovation based business book "From Idea to Implementation" on her website and Amazon.

In her new book, she encompasses all steps needed to take an idea or product from concept to launching. Niurka has captured the entire design process. She details how to take an idea, strategically developed it with unique resources and imagination and finally to bring it to market availability. From Idea to Implementation lays out the entire design process and teaches how to successfully navigate the transition from the conceptual level to mass production.

Niurka grew up in Cuba. A year after arriving to the US she joined the Army. She served in Active Duty and the National Guard as well as a defense contractor position. Her education, combined with her military skills and 20+ years in the field of logistics- supply chain, product management and development, sparked the idea of founding her company Amor Umbrella and later to launch her own Veteran Focused TV show called AUTV (Amor Umbrella TV).

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- Nearly 1.7 million books were self-published in the U.S. in 2018 (ProQuest Bowker Report, Oct 15^th, 2019)

- This represents a 264% increase in just five years

-    Self published books only represent 1% of all books released according to selfpublishingadvice.org

"I wanted to create a book to help other that have an amazing idea but just don't know how to take it to market so that the world can benefit" – Niurka Castaneda, author

Purchase From Idea to Implementation Here: https://amorumbrella.com/product/from-idea-to-implementation/