NEW YORK - TelAve -- AZZI GLASSER, 'PERFUMER TO THE STARS', BRINGS 'THE PERFUMER'S STORY' TO NEW YORK IN LANDMARK US DEBUT AT ABC CARPET & HOME

Award-winning British perfumer and 'Perfumer to the Stars', Azzi Glasser, launches her cult fragrance and home collection in the US with a three-day takeover at abc carpet & home

New York, April 28, 2026  - Renowned British perfumer and Hollywood's "Perfumer to the Stars" Azzi Glasser, brings her multi-award-winning collection The Perfumer's Story by Azzi to the United States for the first time, debuting at the iconic ABC Home in New York.

For over three decades, Glasser has occupied a singular space in fragrance—creating scents that are not simply worn - but lived. Often described as "Hollywood's psychic perfumer," she translates character, emotion and narrative into deeply personal olfactory experiences.
Her career spans collaborations with cultural trailblazers including Alexander McQueen, Antony Gormley, Kylie Minogue and Cindy Crawford, alongside creating bespoke scents for galleries, hotels and private clients. She was also the first perfumer to work directly with actors, crafting fragrances for names such as Johnny Depp, Jude Law, Helena Bonham Carter, Orlando Bloom, Austin Butler and Cate Blanchett to help them inhabit their roles through scent.

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With an unrivalled portfolio of A-list collaborators and a 30-year archive of bespoke creations, Glasser has long been the invisible force behind some of cinema's most compelling characters.  Now, for the first time, her deeply personal and artistic fragrance universe is available to the American market.

FROM HOLLYWOOD TO HOME - A NEW WAY TO WEAR SCENT

Crafted from her London atelier, The Perfumer's Story by Azzi is a genderless collection of 13 fragrances and 6 candles, built around her pioneering philosophy of "Character & Style."
At the heart of the launch is a new framework: "Discover Your Scent DNA." Replacing traditional fragrance families, this concept invites consumers to explore scent through identity rather than only ingredients.
No trend-led choices. No selecting by notes.
Instead, each fragrance aligns with who you are, who you want to be, and the mood you want to embody—a new kind of wardrobe designed for emotional expression and transformation.

THE PERFUME COLLECTION: A CINEMATIC UNIVERSE OF SCENT

Inspired by film, art and iconic personalities, hidden within these magical formulations are Azzi's legendary accords, the very scents once worn by actors in celebrated films awaiting to be discovered.

The poisonous floral accord worn by Helena Bonham Carter's Bellatrix lives on, in After Hours.
The paper and ink accord created for Jude Law in Genius resurfaces in Old Books.
The playful sweet note from the Mad Hatter reappears in Amber Molecule.
These details transform the perfume collection into something collectible and narrative-driven, where each fragrance reveals a deeper story over time.

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A LEGACY OF DISRUPTION IN FRAGRANCE

From the mind behind Agent Provocateur Parfum, Glasser has never followed the rules of perfumery, she has consistently redefined them.
Co-founder of Agent Provocateur Parfums (distributed in 60+ countries, 8 awards).
First credited Film Perfumer at the Cannes Film Festival.          Trusted by Hollywood's A-list for bespoke scent creation.

NEW YORK LAUNCH AT abc carpet & home

Press Breakfast: Thursday 5/7, 9:00am - 10:30am
VIP Cocktail Event: Thursday 5/7, 6:00pm - 9:00pm
Customer Launch Event: Saturday 5/9, 11am - 4pm

abc carpet & home
888 Broadway, New York, NY 10003

A CULT BRITISH BRAND ARRIVES STATESIDE

With a loyal following spanning Hollywood, fashion and the arts, The Perfumer's Story by Azzi arrives in the US at a moment when consumers are seeking authenticity, individuality and emotional connection in fragrance.

"My fragrances are created to become part of you - an invisible signature that evokes memory, identity and emotion." Azzi Glasser

About abc carpet & home:

For over 125 years, abc carpet & home has enchanted New Yorkers and stewards of design with an unmatched collection of otherworldly finds. We're known for celebrating the ongoing journey of creating the home, and our philosophy is to spark joy and build a deep sense of belonging with any space. Our curation of ethically-sourced goods - from handcrafted furniture to globally sourced rugs and decorative accents - serves to inspire customers and draw emotional connection, from the story behind each design to, more simply, its sensorial beauty. More simply: we bring magic home.

Learn more at www.abchome.com.

For any press inquiries contact gmoran@abchome.com