LOUISVILLE, Ky. - TelAve -- Derby Week in Louisville will take on a new level of style and cultural energy with the debut of the Black Derby Swagg Extravaganza, an upscale, immersive experience designed to celebrate fashion, community, and innovation. Derby Week festivities will kick off at Louisville's popular destination, The Palm Room, on May 1st at 12 noon. Black Derby Swagg Extravaganza is produced by Money Behind the Dreams Productions,

Hosted by Jimmy 2 Shoes and Exclusive Yusuf, the Black Derby Swagg Extravaganza is set to deliver a full day of high-end entertainment that captures the excitement of Derby culture while elevating it as a distinct celebration of Derby week. Guests will enjoy a vibrant atmosphere featuring live horses, a dynamic live auction, champagne service, and stylish jockey models. The daytime experience will include activities designed for family enjoyment, seamlessly transitioning into a sophisticated "Grown and Sexy" evening event.

Fashion will play a central role in the celebration, with attendees encouraged to embrace the elegance of Derby style through statement hats, tailored suits, and refined attire. General admission is priced at $25, while VIP access is available for $50, offering an enhanced and more exclusive experience.

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Enhancing the event's fashion-forward appeal, Health Is Wealth Activewear has partnered with the Black Derby Swagg Extravaganza to bring a unique blend of wellness and style to the occasion. The brand, founded by Tina Greenlee—who was recently featured on Apple TV for her success as a female entrepreneur—will contribute curated looks that align with the elegance and energy of Derby Week.

"This is something truly groundbreaking," said Yusuf Bibb, Executive Producer of the Black Derby Swagg Extravaganza. "We are creating an experience that blends culture, luxury, and education. In addition to the celebration, we're introducing an educational component focused on the history and future of technology, with online courses launching soon to further empower our community."

The Black Derby Swagg Extravaganza stands as more than just an event—it is a bold new addition to Derby Week that brings together style, culture, entertainment, and forward-thinking innovation for an unforgettable experience.