AUSTIN, Texas - TelAve -- Brutal Salty Energy, a leader in clean fueling and endurance performance, is proud to launch The Ultra Cycling & Century Ride Guide, a resource built to help cyclists at any level ride farther, fuel smarter, and perform stronger.

As long-distance cycling grows in popularity, more riders are tackling 100-mile rides and multi-day ultra distance challenges. Brutal Salty Energy's new guide provides a science-backed approach to training, gear, nutrition, and the mental side of endurance cycling.

"Our mission is to provide clean, functional fuel that supports athletes, adventurers, and health‑conscious individuals," said Alvaro Madrazo, founder, Brutal Salty Energy. Support, including access to our full range of clean fueling products, is available to help riders at every stage of their journey.

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Readers will learn strategies and expert tips on:

• Successfully completing century bike rides
• Training effectively for endurance bike rides
• Choosing gear and packing efficiently
• Optimizing fat-adaptation and clean fueling
• Maintaining hydration, electrolytes, and gut health
• Building mental resilience and supporting recovery

The core focus is helping endurance athletes avoid the "sugar trap". Instead of relying on sugar gels that can cause rapid spikes and crashes, leading to bonks or gut issues that derail a ride, the approach emphasizes real food and natural nut butter for sustained, gut-friendly energy.

"If your gut isn't happy, your ride won't be either. Clean fuel means better performance, period," states Madrazo..

Whether preparing for a century bike ride, ultra-distance cycling, or any long-distance ride, athletes can benefit from guidance that supports endurance and recovery, including clean energy options like peanut butter pouches and energy gels.

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Cyclists are invited to explore The Ultra Cycling & Century Ride Guide to access science-backed insights and connect with a community committed to pushing the limits of endurance.

About Brutal Salty Energy
Brutal Salty Energy is dedicated to redefining endurance nutrition with clean, functional fuel designed for athletes, adventurers, and health-conscious individuals. Our science-backed products support long-lasting energy, metabolic health, and peak performance, no sugar crashes, no compromises. Trusted by ultra-endurance cyclists and everyday explorers alike, Brutal Salty Energy empowers you to push your limits, fuel smarter, and conquer every mile.