SUNRISE, Fla. - TelAve -- Century Cruises, a leader in premium Chinese tourism and luxury hospitality, is proud to announce the launch of its 28-day global marketing initiative: "China Discovery 2026." This month-long campaign serves as a definitive guide to the Middle Kingdom, inviting international travelers to explore China's vast heritage, from the ancient stones of the Great Wall to the futuristic skylines of its megacities.

As global interest in authentic cultural immersion reaches new heights, China Discovery 2026 positions Century Cruises (https://centurycruise.com/) at the forefront of the travel evolution. While renowned for its award-winning river fleet, this campaign expands the horizon, highlighting China's diverse regional identities, culinary mastery, and timeless traditions. This global four-week campaign showcasing China's cultural and natural wonders aligns with over 30 travel agents on a fam trip in China, organized in collaboration with TravelAge West Magazine and Century Cruises.

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Four Weeks of Exploration The campaign is structured into four distinct pillars, providing a 360-degree view of the Chinese experience:

• Week 1: China's Cultural Wonders

An educational deep dive into the "Must-See" landmarks, including the Great Wall, the Terracotta Army, and the Forbidden City.

• Week 2: Discover the Yangtze River  

Embark on a journey along the majestic Yangtze River, China's longest waterway, and explore its breathtaking landscapes, rich history, and cultural heritage. From scenic gorges to ancient towns,

• Week 3: China's Cities & Modern Wonders

Step into the vibrant pulse of China's modern cities and marvel at its architectural and technological achievements. Week 3 highlights bustling urban centers, iconic skylines, and contemporary cultural experiences that showcase the dynamic, forward-looking side of China.

• Week 4: Travel Planning & Inspiration

This week provides travelers with practical insights, tips, and inspiration to plan their own Chinese adventure. From curated itineraries to insider advice, this week encourages exploration and prepares participants to turn their travel dreams into reality.

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"In 2026, China is more accessible and vibrant than ever before," said Alejandro Polanco Vice President of Marketing for Century Cruises. "With the China Discovery 2026 campaign, we are sharing the stories that make this country a bucket-list destination. Century Cruises isn't just about a journey on the water; it's about the discovery of a nation's heart."

Digital Engagement & Global Reach The campaign will be activated across LinkedIn, Instagram, Facebook, X, and Pinterest, TikTok featuring cinematic Reels, "Masterclass" articles, and interactive travel guides. Travelers and partners can follow the journey and join the conversation using the official hashtags #ChinaDiscovery2026 and #Chinamaxxing