PITTSBURGH - TelAve -- TrueSense Marketing is launching Chip In, Chip Away at Hunger, a national day of giving dedicated to supporting local nonprofits tackling food insecurity, on Thursday, July 10, 2025.

As Food Banks and Meals on Wheels organizations across the country face growing demand, driven by record levels of food insecurity, inflation, and reductions in government support, the need for community action has never been greater. Chip In, Chip Away at Hunger invites individuals, companies, and communities to give what they can, as every contribution chips away at the hunger crisis in their own backyard.

"This initiative is about local giving with national impact," said Megan Carder, Senior Vice President and Managing Director of the Food Bank and Meals on Wheels team at TrueSense Marketing. "Food Banks and Meals on Wheels organizations are on the front lines every day, and this is an opportunity for people to come together to strengthen that work in their own communities."

TrueSense Marketing is deploying Chip In, Chip Away at Hunger to unite donors, nonprofits, and food relief organizations in a single day of coordinated action. The campaign is designed to increase awareness for local Food Banks and Meals on Wheels to drive donations, and build stronger connections with the people they serve.

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Participating local food banks and Meals on Wheels will utilize digital giving and social media outreach across the campaign, using the hashtag #ChipInChipAway. TrueSense social media will encourage individuals, businesses, and related nonprofits to take part in the day of giving in a variety of ways.

For more information, visit https://www.truesense.com/blog/helping-local-food-banks-and-meals-on-wheels-secure-funding-when-its-needed-most.

About TrueSense Marketing

TrueSense Marketing is a full-service, strategic, direct response fundraising agency and direct mail marketing company. We use insightful analytics, innovative strategies, and breakthrough creative execution to engage donors at every level in order to move them from transactional to transformational relationships with our nonprofit partners.

For more information about TrueSense Marketing, contact Megan Carder at Megan.Carder@truesense.com.