ANCHORAGE, Alaska, June 19, 2025 ~ Anchorage, Alaska - The car wash industry has a new disruptor on the rise. CYBER Express Wash, a fast-growing company in the $15 billion plus industry, officially opened its premiere location this past weekend. The grand opening was attended by community leaders, media personnel, and investors. Anchorage Mayor Suzanne LaFrance was also present for a private ribbon-cutting ceremony and an exclusive behind-the-scenes tour of the facility.

The event showcased CYBER's future-facing and hospitality-first model that reimagines modern car care. Over 90 new jobs have been added to the local economy with the opening of this flagship location.

Guests at the grand opening were given a first-hand experience of the full CYBER experience. They were able to witness the brand's striking architectural design, seamless customer journey, and proprietary wash + express detail system that is engineered for speed, consistency, and scale. The proceeds from the day went towards supporting local youth mentorship through Big Brothers Big Sisters of Alaska, highlighting CYBER's commitment to making a positive impact in the community.

Outside the facility, a curated car show displayed vintage Corvettes, Mustangs, Porsches, SRTs and a show-stopping Mercedes-Maybach. This not only celebrated clean cars but also highlighted the connection, community, and culture that drive them.

The Anchorage flagship location is more than just a grand opening; it sets the tone for a category-defining brand with national expansion in mind. The complete operating model of CYBER has been designed to meet high consumer expectations in one of the most demanding environments in the country.

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Founder and CEO Paul Horstkoetter stated that they chose to launch in Alaska by choice and not by chance. He believes that Alaska forces them to solve real-world conditions such as extreme weather conditions, demanding roads, and high customer standards. He further added that if they can build something remarkable here in Alaska, they can do it anywhere.

With multiple sites already secured across Alaska, including one that is set to break ground this summer, CYBER is actively planning for multi-location expansion and evaluating strategic growth markets beyond the state.

Paul Horstkoetter also mentioned that they did not build CYBER to compete with the car wash down the street. Instead, they built it to set a new national standard - one that is rooted in speed, sophistication, and service and designed to scale.

Every element of CYBER has been intentionally engineered to elevate the guest experience and protect vehicle integrity. This includes proprietary software, custom equipment, optimized chemistry, and next-generation detailing. All while maintaining obsessive operational precision and environmental responsibility.

The leadership team at CYBER has deep expertise in development, infrastructure, operations, brand strategy, and finance. They are not just raising the bar; they are setting a new one. From repeatable systems and elevated service standards to local job creation and national scalability, CYBER is designed for lasting impact.

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The CYBER model offers a 3-minute high-tech exterior wash with AI-driven LPR (License Plate Recognition), making it the only one of its kind in Alaska. It also boasts of a 10-minute express detail center where no appointment is needed. The facility's design-forward architecture and concierge-inspired experience add to its appeal. The exclusive Graphene coating used by CYBER provides luxury-grade protection - setting a new standard in the industry. Custom-engineered software and equipment ensure precision, efficiency, and performance while sustainability-first systems reclaim 70-80 percent of wash water.

What sets CYBER apart from other car washes? Its focus on hospitality that matches its advanced technology. Its consumer brand identity is built more like luxury retail than auto service. The leadership team's expertise in brand strategy, development, and operational rigor further adds to its uniqueness. And their mission centers around local ownership, high-quality jobs, and long-term regional investment.

The Anchorage location has already been recognized as the third-largest and most advanced express wash in the U.S. However, this is just the beginning for CYBER. The brand is actively considering investor interest and partnership inquiries drawn to its fully integrated model for scaling both regionally and nationally. They aim to achieve multi-location expansion, operational excellence, and high customer retention across new markets.

Chief Brand Officer Stephanie Horstkoetter expressed her excitement about the overwhelming response from the community and the industry at large. She stated that people no longer want just clean cars; they want a luxury experience that they can be proud of. And CYBER has been built to deliver exactly that.

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