BUFFALO, N.Y. - TelAve -- Delaware North, a global leader in hospitality and food service, has successfully concluded its third annual "Bee the Difference" campaign. Running from April 1 to May 5, 2026, in honor of Earth Month, the initiative successfully raised over $19,000 to support The Bee Cause Project, a nonprofit dedicated to environmental education and pollinator protection.

As reported in a recent industry feature by BevWire, the campaign centered on the "Bee's Harvest Margarita," a signature cocktail crafted with PATRÓN tequila. The successful initiative was activated across 61 of Delaware North's premier hospitality locations, resulting in the sale of 23,100 cocktails.

Since launching the program in 2023, Delaware North has contributed more than $85,000 to the cause. This year's effort also leveraged an innovative augmented-reality (AR) experience, accessible via QR codes at the bar, which provided guests with an educational look at the importance of agave plant pollination and global sustainability efforts.

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"We continue to see remarkable growth in both guest engagement and tangible results from this campaign," said Lindsay Truesdell, senior director of marketing for sports and partnerships at Delaware North. "It's inspiring to witness our team members and guests unite to make a measurable difference for our environment."

The funds raised will directly support:

• Educator Training: Equipping 20 educators with environmental literacy resources.
• Educational Grants: Funding 10 schools for the development of pollinator-friendly habitats.
• Pollinator Stewardship: Facilitating the protection of over 200,000 pollinators.

BevWire's coverage highlights how Delaware North successfully merged a limited-time consumer offer with a sustainability-led corporate social responsibility (CSR) pledge, providing a blueprint for modern on-premise hospitality operators.

For the full industry analysis and further details, read the article at BevWire (https://bevwire.com/spirits/industry-press/delaware-norths-spirits-sales-drive-19k-donation-for-pollina). The full link can be found at https://bevwire.com/spirits/industry-press/dela...