MORRISTOWN, N.J. - TelAve -- MORRISTOWN, NJ — Dual-Media today announced the launch of THE STUDIO LAB™, a next-generation entertainment development and production company focused initially on the rapidlyexpanding global vertical microdrama market.

For those unfamiliar with the format, vertical microdramas are scripted, serialized entertainment created specifically to be watched vertically on a mobile phone. Instead of presenting a story as a conventional 90- to 120-minute feature film, a vertical microdrama tells its story through dozens of compact episodes designed for mobile viewing.

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The market has quickly moved beyond its experimental stage. Research firm Omdia estimates global microdrama revenue reached approximately $11 billion in 2025 and will grow to approximately $14 billion by the end of 2026, with the United States representing approximately $1.5 billion of the 2026 market.

Against this rapidly changing entertainment landscape, THE STUDIO LAB™ has been created to develop, translate and produce stories specifically for this new medium.
"We don't simply repackage a conventional screenplay for a smaller screen," said Tom Van Herwarde, President/Producer of Dual-Media and founder of THE STUDIO LAB™. "We translate, convert and reimagine the story for an entirely different viewing experience."

Visit http://www.dual-media.com