EDMONTON, Alberta - TelAve -- Edmonton may not be known globally for luxury fragrance, but a local startup is quietly changing that.

Vach Cittoni is an Edmonton-based men's fragrance house, operating as an online-first small business producing extrait de parfum at a 28% concentration. The brand sells directly to customers across Canada, the United States, and international markets, with plans to expand into physical retail locations in the future.

Founded as a self-funded startup, Vach Cittoni was built and remains headquartered in Edmonton despite competing in an industry typically dominated by European and major U.S. fragrance houses. The company focuses on small-batch production, premium fragrance oils, and controlled growth rather than mass-market scale.

> "This started as a small idea built in Edmonton," says founder Vach Cittoni. "I didn't come from a fragrance background. It was about learning the craft, refining the product, and building something I'd actually be proud to put my name on."

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As an entrepreneur-led business, Vach Cittoni has taken a deliberate approach — prioritizing product quality and consistency while gradually gaining traction internationally. All creative direction, branding, and business operations remain rooted in Edmonton.

Vach Cittoni currently sells exclusively online and continues to grow its customer base while planning future retail expansion.

For Edmonton consumers interested in men's fragrance, and supporting local small businesses, Vach Cittoni represents an unexpected luxury brand emerging from the city.
Visit https://VachCittoni.com to find out more!

About Vach Cittoni

Vach Cittoni is an Edmonton-based men's fragrance house producing high-concentration extrait de parfum. Operating as an online-first brand, the company focuses on small-batch production, premium ingredients, and craftsmanship-driven growth while serving customers worldwide.