ROSELLE, Ill. - TelAve -- Roselle, IL – Electri-Flex Company has been recognized as a top ranked manufacturer for product data quality by IDEA Connector. The ranking reflects Electri-Flex's continued investment in accurate, complete digital product content that helps distributor partners across North America and beyond find, list, and sell its products online with confidence. Through its ongoing collaboration with IDEA Pro Data Services and participation in ETIM North America, Electri-Flex has expanded and standardized product information across its Liquatite® flexible conduit portfolio.

Top Manufacturer in IDEA Connector Product Data

Electri-Flex achieved an overall ecommerce data health score of 86 out of 100, currently the highest of any manufacturer in IDEA's ecommerce data quality assessment. The score measures how complete, accurate, and useful a manufacturer's product content is for the customer buying experience and reflects the company's commitment to providing complete, accurate, and compelling product content that supports distributor ecommerce initiatives, enhancing the customer buying experience.

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ETIM Classification

A major component of Electri-Flex's product data strategy has been classifying Liquatite® products using ETIM classifications, the internationally recognized standard for organizing and sharing product information utilizing a consistent framework. ETIM gives manufacturers, distributors, contractors, engineers, and ecommerce platforms a common language, so product details stay consistent.

"By joining ETIM North America and adopting the ETIM standard, Electri-Flex can meet the expectations of our multi-national trading partners who are increasingly expecting ETIM-classified data from their suppliers," states Brock Klein, Vice President of Sales and Marketing. "With the ETIM structure, we can easily communicate our product information consistently, and in different languages, without having to translate it ourselves." He added, "we recognize that the entire electrical ecosystem is undergoing a digital transformation, so by supporting ETIM, we can be a leading enabler for that transformation."

Distributor-Focused Product Content

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All of IDEA Connector product data is duplicated across AD eCommerce, so distributor partners across the industry will have access to the same data.

As digital commerce continues to evolve throughout the electrical industry, Electri-Flex remains committed to delivering accurate, accessible, and standardized product content that supports distributors, contractors, engineers, and end users across every stage of the buying journey.

About Electri-Flex Company

Electri-Flex Company (https://www.electriflex.com/about/), a leader in electrical conduit design and manufacture for over 70 years, produces Liquatite®, the most diverse line of liquidtight flexible electrical conduit in the industry. Proudly American Made and offering BABA compliance, Electri-Flex provides custom design, engineering, quality assurance, and testing capabilities.

For more information, contact Electri-Flex Company at (630) 529-2920 or (800) 323-6174; Fax: (630) 529-0482; Email: mktg@electriflex.com; Website: www.electriflex.com; or Address: 222 West Central Avenue, Roselle, IL, 60172-1994.