WASHINGTON, England - TelAve -- Following the completion of an industry-wide survey to ascertain the key challenges faced by communications resellers in the UK, the team at Pragma has launched a series of guides and whitepapers to help resellers overcome pain-points.

Survey insights highlighted that recruitment, lead generation, product differentiation and utilising digital marketing tools were the most common challenges faced by resellers across the UK.

The first guide, which is currently available for download on Pragma's website, details how resellers can recruit and retain staff in the communications industry.

Speaking about the guide, Jay Ball, Managing Director of Datakom, an award-winning provider of business telephone systems, said: "It's really interesting to see a fresh perspective on a matter that has become a major concern for businesses in the communications industry. With staff turnover hitting a double-digit figure, it is imperative for businesses to get a better understanding of recruitment and staff retention, and Pragma's guide gives them a step by step account of how they can do that".

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Will Morey, Sales and Marketing Director and Pragma added "As Ericsson-LG's sole distributor in the UK, we work closely with our reseller partners to help them overcome their challenges. The recent industry-wide survey we conducted provided some terrific insights that helped shape these guides and whitepapers we hope to share with the wider comms reseller space".

Pragma will be releasing a new guide and/or whitepaper every quarter. The upcoming topics include:

·         Search trends and search engine optimisation

·         Marketing and lead generation

·         Social selling

·         Telemarketing

All of Pragma's guides and whitepapers can be accessed for free on their website, www.wearepragma.co.uk