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Escapology Home Launches "The Stillness Edit" - A Luxury Egyptian Cotton Bedding Collection

TelAve News/10868507
Ethically sourced, exquisitely crafted: The premium British homeware brand brings textile heritage and tactile wellbeing to the forefront of bedroom design.

PLYMOUTH, U.K. - TelAve -- British home furnishings brand Escapology Home today announces the launch of "The Stillness Edit," a refined Egyptian cotton bedding collection inspired by slow mornings, soft cotton, and the soft hush of five-star sleep.

The launch taps into a rising UK trend: 40% of British adults now prioritise sleep quality as part of their wellness routine, according to Mintel - and are willing to invest in natural, breathable fibres over synthetic fast homeware.

"For our customers, the bedroom isn't just a place to sleep—it's the only room in the house that's truly theirs," said Shelley Lincoln, Co-Founder and Creative Director of Escapology Home. "The Stillness Edit is our answer to that need - luxury with quiet integrity. Every thread tells a story of craft, care and comfort."

WHY THIS STORY MATTERS — ANGLES FOR UK MEDIA
COLLECTION HIGHLIGHTS
  • 100% certified Giza long-staple Egyptian cotton

  • Woven in Portugal; available in 300TC sateen finish

  • OEKO-TEX ® Standard 100 and Cotton Egypt™ Gold Seal certified

  • Subtle detailing exclusive to Escapology Home

  • Sold as curated sets with matching pillowcases in Single to Super King sizes

  • Prices from £110 – £195, with trade and interior designer pricing available


Dr. Olivia Raines, Chartered Sleep Physiologist and Fellow of the British Sleep Society, notes:
"Natural fibres like Egyptian cotton outperform synthetics in temperature regulation and moisture management. For UK bedrooms - where overheating is a common issue - these properties can directly improve both sleep onset and quality."

AVAILABILITY

The Stillness Edit  is available from https://escapologyhome.co.uk now. Trade samples available from August.

Contact
Matthew Lincoln
***@escapologyhome.co.uk


Source: Escapology Home

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