PLYMOUTH, U.K. - TelAve -- British home furnishings brand Escapology Home today announces the launch of "The Stillness Edit," a refined Egyptian cotton bedding collection inspired by slow mornings, soft cotton, and the soft hush of five-star sleep.

The launch taps into a rising UK trend: 40% of British adults now prioritise sleep quality as part of their wellness routine, according to Mintel - and are willing to invest in natural, breathable fibres over synthetic fast homeware.

"For our customers, the bedroom isn't just a place to sleep—it's the only room in the house that's truly theirs," said Shelley Lincoln, Co-Founder and Creative Director of Escapology Home. "The Stillness Edit is our answer to that need - luxury with quiet integrity. Every thread tells a story of craft, care and comfort."

WHY THIS STORY MATTERS — ANGLES FOR UK MEDIA

• Design & Lifestyle: Inspired by the tranquil hues of the Egyptian dawn - reimagined for British interiors.
  
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• Wellbeing & Sustainability: Grown on smallholder farms along the Nile Delta and woven in a Portuguese mill, the collection promotes better sleep and a lower footprint.
  
  
• Consumer Trends: Google UK searches for "best cotton bedding" and "Egyptian cotton sheets" have grown by 120% and 85% respectively in the past 18 months.
  
  

COLLECTION HIGHLIGHTS

• 100% certified Giza long-staple Egyptian cotton
  
  
• Woven in Portugal; available in 300TC sateen finish
  
  
• OEKO-TEX ® Standard 100 and Cotton Egypt™ Gold Seal certified
  
  
• Subtle detailing exclusive to Escapology Home
  
  
• Sold as curated sets with matching pillowcases in Single to Super King sizes
  
  
• Prices from £110 – £195, with trade and interior designer pricing available
  
  

Dr. Olivia Raines, Chartered Sleep Physiologist and Fellow of the British Sleep Society, notes:
"Natural fibres like Egyptian cotton outperform synthetics in temperature regulation and moisture management. For UK bedrooms - where overheating is a common issue - these properties can directly improve both sleep onset and quality."

AVAILABILITY

The Stillness Edit  is available from https://escapologyhome.co.uk now. Trade samples available from August.