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Escapology Home Launches "The Stillness Edit" - A Luxury Egyptian Cotton Bedding Collection
TelAve News/10868507
Ethically sourced, exquisitely crafted: The premium British homeware brand brings textile heritage and tactile wellbeing to the forefront of bedroom design.
PLYMOUTH, U.K. - TelAve -- British home furnishings brand Escapology Home today announces the launch of "The Stillness Edit," a refined Egyptian cotton bedding collection inspired by slow mornings, soft cotton, and the soft hush of five-star sleep.
The launch taps into a rising UK trend: 40% of British adults now prioritise sleep quality as part of their wellness routine, according to Mintel - and are willing to invest in natural, breathable fibres over synthetic fast homeware.
"For our customers, the bedroom isn't just a place to sleep—it's the only room in the house that's truly theirs," said Shelley Lincoln, Co-Founder and Creative Director of Escapology Home. "The Stillness Edit is our answer to that need - luxury with quiet integrity. Every thread tells a story of craft, care and comfort."
WHY THIS STORY MATTERS — ANGLES FOR UK MEDIA
COLLECTION HIGHLIGHTS
Dr. Olivia Raines, Chartered Sleep Physiologist and Fellow of the British Sleep Society, notes:
"Natural fibres like Egyptian cotton outperform synthetics in temperature regulation and moisture management. For UK bedrooms - where overheating is a common issue - these properties can directly improve both sleep onset and quality."
AVAILABILITY
The Stillness Edit is available from https://escapologyhome.co.uk now. Trade samples available from August.
The launch taps into a rising UK trend: 40% of British adults now prioritise sleep quality as part of their wellness routine, according to Mintel - and are willing to invest in natural, breathable fibres over synthetic fast homeware.
"For our customers, the bedroom isn't just a place to sleep—it's the only room in the house that's truly theirs," said Shelley Lincoln, Co-Founder and Creative Director of Escapology Home. "The Stillness Edit is our answer to that need - luxury with quiet integrity. Every thread tells a story of craft, care and comfort."
WHY THIS STORY MATTERS — ANGLES FOR UK MEDIA
- Design & Lifestyle: Inspired by the tranquil hues of the Egyptian dawn - reimagined for British interiors.
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- Wellbeing & Sustainability: Grown on smallholder farms along the Nile Delta and woven in a Portuguese mill, the collection promotes better sleep and a lower footprint.
- Consumer Trends: Google UK searches for "best cotton bedding" and "Egyptian cotton sheets" have grown by 120% and 85% respectively in the past 18 months.
COLLECTION HIGHLIGHTS
- 100% certified Giza long-staple Egyptian cotton
- Woven in Portugal; available in 300TC sateen finish
- OEKO-TEX ® Standard 100 and Cotton Egypt™ Gold Seal certified
- Subtle detailing exclusive to Escapology Home
- Sold as curated sets with matching pillowcases in Single to Super King sizes
- Prices from £110 – £195, with trade and interior designer pricing available
Dr. Olivia Raines, Chartered Sleep Physiologist and Fellow of the British Sleep Society, notes:
"Natural fibres like Egyptian cotton outperform synthetics in temperature regulation and moisture management. For UK bedrooms - where overheating is a common issue - these properties can directly improve both sleep onset and quality."
AVAILABILITY
The Stillness Edit is available from https://escapologyhome.co.uk now. Trade samples available from August.
Source: Escapology Home
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