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From Fast Food to Fast Casual: Crushed Red Elevates Former Burger King Location
TelAve News/10874285
The local salad chain transforms the location at 14124 Manchester Road from a typical fast-food drive through into a fast casual salad haven. And they kept the drive through.
ST. LOUIS - TelAve -- Change can be difficult, and nothing is truer than transforming a defunct Burger King on a busy St. Louis thoroughfare into a haven of freshly chopped salads and pizzas. But that's exactly what restauranteur Chris LaRocca has done opening a brand-new Crushed Red at 14124 Manchester Road in St. Louis.
"From the first moment I saw the location with its sad, outdated drive through, my mind was bursting with possibilities," says LaRocca. "We have wanted to open a location along Manchester for a while and we also wanted to open a drive thru. This location checked both boxes."
Despite the location's beginnings, it bears no resemblance to a fast-food chain. While the interior footprint is smaller than most Crushed Red locations, LaRocca has added a chic, outdoor patio with custom metal privacy screens to expand seating and allow for al fresco dining. The drive thru adds extra convenience for busy families allowing them to pick up a healthy meal without ever leaving their car. "We're hoping this new model is something we can utilize in other places that might not fit our larger, dine-in concept. Allowing for a drive thru can introduce Crushed Red to entirely new areas," says LaRocca
More on TelAve News
Speaking of new areas, if you didn't think opening one new restaurant was hard enough, try two: Crushed Red is working on another new location at the Streets of St. Charles, which is slated to open later this Fall. Construction on both locations was happening concurrently: no pressure there. A rolling stone gathers no moss!
You can visit the new Crushed Red at 14124 Manchester Road, St. Louis, MO 63011 or order online at crushed-red.com.
https://www.crushed-red.com
"From the first moment I saw the location with its sad, outdated drive through, my mind was bursting with possibilities," says LaRocca. "We have wanted to open a location along Manchester for a while and we also wanted to open a drive thru. This location checked both boxes."
Despite the location's beginnings, it bears no resemblance to a fast-food chain. While the interior footprint is smaller than most Crushed Red locations, LaRocca has added a chic, outdoor patio with custom metal privacy screens to expand seating and allow for al fresco dining. The drive thru adds extra convenience for busy families allowing them to pick up a healthy meal without ever leaving their car. "We're hoping this new model is something we can utilize in other places that might not fit our larger, dine-in concept. Allowing for a drive thru can introduce Crushed Red to entirely new areas," says LaRocca
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Speaking of new areas, if you didn't think opening one new restaurant was hard enough, try two: Crushed Red is working on another new location at the Streets of St. Charles, which is slated to open later this Fall. Construction on both locations was happening concurrently: no pressure there. A rolling stone gathers no moss!
You can visit the new Crushed Red at 14124 Manchester Road, St. Louis, MO 63011 or order online at crushed-red.com.
https://www.crushed-red.com
Source: Crushed Red
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