MANOR PARK, U.K. - TelAve -- GardenHouse24 has announced the appointment of Shaun Featherstone as Head of its UK operations, marking an important step in the company's plans to expand its presence and strengthen its position in the British market.

With extensive experience as a business owner, Shaun brings a strong commercial mindset and a clear focus on growth. His role will centre on increasing brand awareness, improving customer experience, and developing both retail and trade opportunities across the UK.

Part of an international group with over 75 years of heritage, GardenHouse24 supplies high-quality timber garden buildings, including garden rooms, log cabins, saunas, summer houses, sheds, carports and garages. The brand has already established a strong presence across Europe, the USA, Australia and New Zealand, and is now focused on scaling its UK operation.

Shaun sees strong demand in the UK as homeowners and businesses increasingly invest in outdoor space solutions such as home offices, garden gyms and lifestyle buildings. Under his leadership, the focus will be on improving accessibility, strengthening customer confidence, and delivering a more streamlined buying experience.

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A key focus under Shaun's leadership is the introduction of a new trade pricing structure. Approved trade buyers can access GardenHouse24 products at discounted rates, allowing them to supply garden rooms, offices, cabins, saunas, sheds and garages to their own customers while maintaining strong margins.

This initiative opens the door to a wider network of professional partners, including landscapers, contractors and developers, who can confidently specify and resell the range as part of their own services. It provides access to an established international brand, a broad product portfolio, and a strong commercial opportunity for those operating in the outdoor living sector.

Shaun Featherstone believes this trade-focused approach will play a key role in the next phase of UK growth, helping to build long-term partnerships across the industry.

More information on trade pricing can be found here:
https://gardenhouse24.co.uk/trade-garden-rooms-offices-saunas

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Alongside trade expansion, improving delivery and logistics is another priority, ensuring a more reliable and efficient experience for both customers and professional partners.

Looking ahead, there are also plans to establish a dedicated warehouse and showroom in Peterborough. This would strengthen UK operations, improve distribution, and provide a physical space where customers and trade buyers can explore the product range first-hand.

With a combination of international backing, a broad product range, and a renewed UK focus, GardenHouse24 is entering an exciting new phase of growth, aiming to become a leading name in outdoor buildings nationwide.