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Home Instead® and Joy Bauer Celebrate the Power of Cooking for Longevity

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SAN MATEO, Calif., April 16, 2025 ~ Home Instead, Inc., a subsidiary of Honor company, has recently announced a partnership with renowned nutrition expert and TV personality, Joy Bauer. The collaboration aims to highlight the importance of nutritious food in promoting longevity and meaningful aging for older adults who wish to age at home.

As a #1 New York Times bestselling author and a trusted voice in wellness, Bauer has dedicated her career to helping people feel their best through food. She believes that healthy aging starts at the table, with caregivers playing a crucial role in leading the way.

Bauer expressed her excitement about teaming up with Home Instead, stating that cooking with and for her parents is the ultimate feel-good experience. She believes that it not only allows for quality time together but also enables her to fuel their health and vitality. Through this partnership, she hopes to demonstrate how nutritious meals can help older adults thrive by sharing simple and delicious recipes that bring joy at every age.

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To kick off this collaboration, Bauer joined Home Instead in New York City for an intimate media event focused on "Cooking for Longevity." The event featured recipe sharing, meal prep tips from Home Instead Care Pros, and heartwarming stories that showcase how food can promote wellness and connection at any age.

With adults over 65 now outnumbering children for the first time in history, there is a growing demand for aging support. However, the supply of caregivers is struggling to keep up. This partnership addresses this care gap by highlighting how Home Instead Care Pros can step in to provide essential help with nutrition, meal preparation, and daily routines that support healthier aging at home.

Seth Sternberg, Co-Founder and CEO of Honor - the parent company of Home Instead - emphasized the significance of such solutions as the care gap continues to widen. He stated that services like those offered by Home Instead's Care Pros are not just nice-to-haves but are essential in empowering older adults to stay healthier and more independent at home.

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As more and more people choose to age at home, the support of a Home Instead Care Pro can make this transition easier. From personal care and medication reminders to companionship, transportation, and nutritious meal preparation, Care Pros help older adults maintain their independence, preserve their dignity, and continue living life on their own terms.

Home Instead Care Pros offer personalized meal planning tailored to dietary needs and preferences, grocery shopping for fresh and nutrient-rich ingredients, meal preparation - from simple snacks to full home-cooked meals - nutritional encouragement to support smart food choices, and hydration support - a crucial aspect of daily wellness.

Dr. Lakelyn Eichenberger, Gerontologist and Aging Advocate at Home Instead, Inc., highlighted the challenges that older adults may face as they age. She stated that they may begin to lose the senses or abilities that once made cooking enjoyable or even possible. Through their continued partnership with Joy Bauer and with the help of Care Pros, Home Instead is making it easier for older adults to enjoy nutritious meals that can promote longevity. They believe that everyday moments in the kitchen can be turned into opportunities for health, connection, and joy.

To learn more about how Home Instead Care Pros can support families with personalized nutrition and care or explore featured recipes from the event, visit homeinstead.com.
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