TORONTO, May 28, 2025 ~ The rise of AI-powered tools such as ChatGPT and Perplexity is rapidly changing the way people search for and interact with digital content. This disruption is causing traditional search engines to lose their dominance as AI interfaces provide immediate, automated answers, resulting in an increase in zero-click searches. To help marketing leaders navigate this shift, Info-Tech Research Group has released its industry blueprint, "Stay Relevant in the Era of AI-Powered Search."

The comprehensive resource offers research insights and practical strategies for organizations to adapt and maintain a strong digital presence in the evolving search landscape. The blueprint highlights key tactics for marketers to optimize content for AI-driven discovery, strengthen online visibility, and drive meaningful engagement as search behavior continues to evolve.

According to Shashi Bellamkonda, principal research director at Info-Tech Research Group, the way people search for information is changing rapidly. Instead of using traditional search engines, more people are turning to AI for their research needs. For example, at Google's recent IO conference, it was announced that their AI search feature is now available to all users in the US. This allows users to gather answers from one place instead of having to visit multiple sources.

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In its blueprint, Info-Tech emphasizes the growing uncertainty around how changes in search behavior will impact organic web traffic. The firm notes that traditional search engine optimization (SEO) strategies may no longer be as effective with the emergence of AI-backed tools. Additionally, many organizations are struggling to keep up with the technical resources needed to update their digital assets and respond quickly to this new landscape.

To address these challenges, Info-Tech's blueprint outlines five essential steps that marketing leaders can take to stay visible and relevant in AI-powered search environments:

1. Invest in AI-driven answer optimization (AAO): Implement strategies that enhance AI-driven search capabilities.

2. Embrace structured data: Organize website content using structured data markup to improve visibility and search engine rankings.

3. Create audience-relevant content: Develop high-quality, timely content that is accessible and aligned with users' needs and questions.

4. Follow EEAT guidelines: Demonstrate experience, expertise, authority, and trustworthiness to strengthen credibility and search rankings.

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5. Monitor and adapt: Continuously monitor search engine algorithms and user behavior to stay ahead of the curve and adjust strategies accordingly.

Info-Tech's research highlights the need for a shift in marketing strategy as AI tools increasingly guide how users find and consume information. Marketers must move beyond traditional SEO tactics and focus on creating content that AI systems can easily interpret, prioritize, and deliver in response to user intent.

For exclusive commentary from Shashi Bellamkonda, a MarTech expert, and access to the complete "Stay Relevant in the Era of AI-Powered Search" blueprint, please contact [insert contact information].

Media passes are now available for Info-Tech LIVE 2025 in Las Vegas, taking place from June 10-12 at the Bellagio. This premier event offers journalists, podcasters, and media influencers access to exclusive content, IT research trends, and the opportunity to interview industry experts. To apply for media passes or gain access to research and expert insights on trending topics, please contact [insert contact information].

Exhibitors are also invited to showcase their products and services at Info-Tech LIVE 2025 to a highly engaged audience of IT decision-makers. For more information on becoming an exhibitor at this event, please contact [insert contact information].

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