LOS ANGELES - TelAve -- LOS ANGELES, CA - Today marks the official digital debut of LK Blue (www.lkblue.com), a Los Angeles-made denim brand blending iconic West Coast style with intentional craftsmanship. Designed and sewn in small batches in the heart of LA, LK Blue's premiere collection is now available exclusively online.

Founded with a rebellious spirit and a refined eye, LK Blue is where vintage nostalgia meets modern fit. Each pair of jeans is cut, sewn, and finished locally by artisans who understand the nuance of denim-and the power of the perfect fit. The launch signals a new era for LA denim: one that's effortlessly cool, quietly luxe, and deeply rooted in quality over quantity.

"We wanted to create something that felt personal, like the perfect pair of jeans your best friend borrows and never gives back," said the founders of LK Blue. "This isn't fast fashion-it's slow-crafted confidence."

What Sets LK Blue Apart:

• Made in Los Angeles: 100% cut, sewn, and finished by hand in LA
  
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• Limited Runs: Designed in micro-batches to reduce waste and elevate exclusivity
  
  
• Intentional Fit: Signature silhouettes that hug, drape, and move like they're made for you
  
  
• Modern Nostalgia: Timeless vintage washes paired with fashion-forward fits

To celebrate the launch, LK Blue will be popping up at select LA coffee shops this summer, bringing the denim IRL to the community. As a thank you, customers who purchase two or more pairs will receive a limited-edition LK Blue denim tote-designed with the same attention to detail as the jeans themselves.

Whether you're chasing sunsets on PCH or posted up in Laurel Canyon, LK Blue is designed for denim lovers who live with intention-and dress with effortless edge.

Shop the debut collection now at www.lkblue.com

Follow the journey on Instagram @lkblue__

For press inquiries, sample requests, or interviews, please contact:

Jess Wyner
Chief Brand Strategist, LK Blue
jess@westlineagency.com / 412-389-1588