Popular on TelAve
- Century Fasteners Corp. Exhibiting at the 2025 International Paris Air Show
- Pregis Empowers Foam-in-Place Customers to Fight Water Insecurity with Inspyre Film
- Fusion Marketing Group Celebrates 15 Years of Transforming Healthcare Recruitment Marketing
- Experience Trembling Firsthand with the New AgeMan® Tremor Simulator
- Kaplan Morrell Applauds Passage of Landmark Workers' Compensation Reform in Colorado
- Western Carolina Emergency Network Accepts 2025 ReadyCommunities Partnership/CCROA National Service Award for Collaboration to Augment Local Response
- Shelter Structures America Appoints Shannon Heller as New Inventory Manager, Bolstering Operational Excellence in the Commercial Tent Industry
- Levitt Pavilion Los Angeles Summer Concert Series 2025
- L2uMA Outreach Program to Support Mobile Healthcare Expansion for 65+ Population
- $3.9M Q1 2025 Revenue Following $39M in Cybersecurity Contracts for Education and Transportation Sectors: Cycurion, Inc
Similar on TelAve
- Valley Sleep Therapy Expands to Prescott with New Location at Crossings Road
- $17.4 Million Total Revenue for First Half of 2025 (up 31.8% YOY) for Global Wet Trades Services Provider with High Value Bitcoin Investments
- $12.8 Million Net Revenue for 2024 for Cloud-Based Crowdsourcing Recruitment and SaaS-Enabled HR Solutions Provider: Baiya International Group Inc
- Inked & Maxim Model Teisha Mechetti Turns Heads—And Builds Community Impact
- AI-Based Neurotoxin Countermeasure Initiative Launched to Address Emerging National Security Needs: Renovaro, Inc. (N A S D A Q: RENB)
- The Naturist World Just Shifted — NaturismRE Ignites a Global Resurgence
- $796,000 in Q2 Revenue Marks Highest Earnings to Date on 3 Trailing Quarters of Profitability in Multi-Billion Homebuilding Sector: Stock Symbol: IVDN
- Cybersecurity is THE Hot Market Sector; Revenues, Earnings & Profit matter; Only 33 Million Shares + a Huge Short Position Equal an Undervalued Stock
- Spartan & Guardians Partner with Guitar Legend Buckethead to Support Global Child Rescue Efforts
- Winners Announced for Asia Pacific Business Awards 2024-2025
ITSMA 2020 Marketing Excellence Awards Honor High Impact B2B Marketing Programs
TelAve News/10647123
Atos, Infosys, Panasonic, PwC, SAP, and Sidecar take top honors in ITSMA's annual awards program. Additional winners include BMC Software, Bottomline Technologies, Ciena, Cisco Systems, Cognizant, Microsoft, O2, Qlik, SAP Concur, and ServiceNow, with Infosys capturing two Diamond awards.
LEXINGTON, Mass. - TelAve -- ITSMA, the leading resource for B2B marketers in the connected economy, celebrated the 17 winners of its 23rd Annual Marketing Excellence Awards yesterday during its virtual Awards Ceremony.
"The winners of ITSMA's Marketing Excellence Awards are always impressive," said Dave Munn, President and CEO of ITSMA, "but this year's winners deserve even greater recognition given the unprecedented challenges of 2020. Their winning programs demonstrate the very best in B2B marketing performance with innovative approaches to driving growth and customer value."
Highlights from this year's winners include:
More on TelAve News
The 2020 Marketing Excellence Awards focused on six critical B2B marketing categories, along with an award for top small and medium-sized businesses (SMB) programs.
The jury, an international group of marketing executives and experts, selected the winners based on excellence in innovation, program execution, and business results. The awards honor outstanding marketing performance at two levels: diamond and gold.
Driving Strategic Growth
Diamond Award: Infosys
Gold Award: Ciena
Gold Award: Cognizant
Enabling Sales to Accelerate Growth
Diamond Award: Atos
Gold Award: BMC Software
Gold Award: SAP Concur
Orchestrating Executive Engagement
Diamond Award: PwC
Gold Award: O2
Gold Award: ServiceNow
Repositioning the Brand
Diamond Award: Panasonic
Gold Award: Cisco Systems
Scaling and Optimizing Account-Based Marketing
Diamond Award: Infosys
Gold Award: Qlik
Transforming Marketing with Data, Analytics, and Insight
Diamond Award: SAP
Gold Award: Microsoft
Small and Medium-Sized Businesses
Diamond Award: Sidecar
Gold Award: Bottomline Technologies
For more information about the award winners, visit https://www.itsma.com/2020-mea-winners/.
About ITSMA
For more than 25 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships.
More on TelAve News
Learn more at www.itsma.com
"The winners of ITSMA's Marketing Excellence Awards are always impressive," said Dave Munn, President and CEO of ITSMA, "but this year's winners deserve even greater recognition given the unprecedented challenges of 2020. Their winning programs demonstrate the very best in B2B marketing performance with innovative approaches to driving growth and customer value."
Highlights from this year's winners include:
- Taking the key tenets of product marketing and applying them to services marketing, and adopting a multi-channel, integrated, 'always-on' 360⁰ campaign across multiple solutions to drive strategic growth across eight key business areas.
- Working with sales to create a joint model for deal-based marketing that included messages tailored to decision makers and influencers at target companies, a digital front-end to each deal, and personalized creative that resonated with clients at every stage of the process.
- Creating an immersive technology experience to help executives gain a first-hand understanding of emerging technologies, their value, and how to apply them to drive business growth.
- Launching a new branding campaign to connect with a Millennial audience, that incorporates the personal stories of elite Olympic athletes, along with stories of employees and partners, to share how passion is moving the world forward.
- Leveraging 'unmarketing' to transform the ABM journey and thinking of ABM in terms of people, not accounts, by organically weaving ABM into the fabric of the relationship, aligning marketing activities with account strategies, and inspiring customers with compelling content.
- Designing, building, and launching a new and innovative digital listening engine to more deeply understand customers and markets, and incorporating the digital voice of the customer insight horizontally into all corners of marketing and sales to ensure the best customer experience at every touch.
More on TelAve News
- $12.8 Million Net Revenue for 2024 for Cloud-Based Crowdsourcing Recruitment and SaaS-Enabled HR Solutions Provider: Baiya International Group Inc
- Hire Virtue Announces Executive Sponsorship Opportunity for Houston Hiring Blitz & Job Fair on August 6, 2025
- Inked & Maxim Model Teisha Mechetti Turns Heads—And Builds Community Impact
- Plan to Launch Silo Technologies' Cybersecurity Pilot Program for Ultimate Nationwide Deployment via Exclusive Partnership: Stock Symbol: BULT
- Robert Michael & Co. Real Estate Team Celebrates Industry Recognition and Showcases Premier Central Florida Listings
The 2020 Marketing Excellence Awards focused on six critical B2B marketing categories, along with an award for top small and medium-sized businesses (SMB) programs.
The jury, an international group of marketing executives and experts, selected the winners based on excellence in innovation, program execution, and business results. The awards honor outstanding marketing performance at two levels: diamond and gold.
Driving Strategic Growth
Diamond Award: Infosys
Gold Award: Ciena
Gold Award: Cognizant
Enabling Sales to Accelerate Growth
Diamond Award: Atos
Gold Award: BMC Software
Gold Award: SAP Concur
Orchestrating Executive Engagement
Diamond Award: PwC
Gold Award: O2
Gold Award: ServiceNow
Repositioning the Brand
Diamond Award: Panasonic
Gold Award: Cisco Systems
Scaling and Optimizing Account-Based Marketing
Diamond Award: Infosys
Gold Award: Qlik
Transforming Marketing with Data, Analytics, and Insight
Diamond Award: SAP
Gold Award: Microsoft
Small and Medium-Sized Businesses
Diamond Award: Sidecar
Gold Award: Bottomline Technologies
For more information about the award winners, visit https://www.itsma.com/2020-mea-winners/.
About ITSMA
For more than 25 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships.
More on TelAve News
- AI-Based Neurotoxin Countermeasure Initiative Launched to Address Emerging National Security Needs: Renovaro, Inc. (N A S D A Q: RENB)
- The Naturist World Just Shifted — NaturismRE Ignites a Global Resurgence
- Ace8 Launches Cutting-Edge Observability Service to Empower Modern IT Operations
- AceMQ Unveils Advanced Containerization Solutions to Accelerate Digital Transformation
- $796,000 in Q2 Revenue Marks Highest Earnings to Date on 3 Trailing Quarters of Profitability in Multi-Billion Homebuilding Sector: Stock Symbol: IVDN
Learn more at www.itsma.com
Source: ITSMA
Filed Under: Business
0 Comments
Latest on TelAve News
- Colorado Scenthound Locations Partner with Humane Colorado to Give Adopted Dogs a "Clean Start"
- Endoacustica Europe Unveils iPhone 13 Pro Max Spy Phone—Pure Hardware, Zero Software Changes
- Suzanne Harp named Managing Director in Texas, USA
- $10 Million Acquisition of GXR World Sports Assets Energizes Global Launch of Sports.com Super App by Online Lottery-Sports Game Provider: Lottery.com
- Shop American Made Goods: New Online Marketplace My American Goods Curates the Best of U.S. Made
- Investor Spotlight: Cycurion, Inc. (N A S D A Q: CYCU) Secures $69M in Contracts Amid Surging Demand for AI-Powered Cybersecurity Solutions
- $328 Million Global Stroke Rehab Market Opportunity Awaits AI Telehealth Leader Following Selection for NIH Funded Phase 3 Clinical Study: VSee Health
- Ascent Solar Technologies Enters Collaborative Agreement Notice with NASA to Advance Development of Thin-Film PV Power Beaming Capabilities: ASTI
- VoodooSoft Unveils SiriusLLM: The World's First ChatGPT-Like AI Malware Detection Engine
- This Ain't Press. This Is Pressure — Star Command by RansomXX is Out Now
- An Exclusive VIP Reception Honoring Vocal Prodigy Alliana Lili Yang's Remarkable Achievements and Magazine Cover Spotlight
- Joyce Carol Oates Returns to Hard Case Crime With DOUBLE TROUBLE
- New AI Academy Helps Therapists Embrace Tech Without Losing Their Humanity
- IQSTEL Surges Toward $400M Run Rate with $101.5M in Revenue—Reinforces Billion-Dollar Vision Backed by Fintech, AI, and Cybersecurity
- Alpha Modus Files 7th IP Action Against Rackspace Following $3M CEO Investment and Strategic Partnership Expansion
- Mortgage Rates And Demand Are Stuck In A Holding Pattern
- Coker Completes Acquisition of Healthcare Cost Solutions, a Leading Expert in Technology-Enabled Compliance Services
- Keepy Uppy™ by Ollyball Wins Prestigious 2025 Influencer Award from Clamour & The Toy Association; Announces Fall 2025 Launch at Target Stores
- K2 Integrity's U.S. and EMEA Teams Recognized in Chambers and Partners 2025 Guides
- A rare chance to own a multi-family property in the heart of Bay Ridge