OVERLAND PARK, Kan. - TelAve -- If you followed the Kansas City real estate market for a while, you've undoubtedly heard of Cindy DiCianni as she's one of the most respected agents in town when it comes to marketing homes to sell for the most amount of money.  Now, she's one-upped herself with the latest addition to her advertising arsenal with what she called her "Target Marketing" approach.

The ancient approach of placing your home in the local magazines, along with the rest of the listings that your listing brokerage has is now a thing of the past.  Cindy DiCianni has perfected an approach to Target Marketing where she invests her own money to expose your property to the most opportune buyer based on their current interests, hobbies, age and even net worth and credit score.

In today's world, marketing is all about matching your product up to the prospects that are the most likely have an interest in it.  Much like when you are at the grocery store, and you see that coupons print out based on the products you always tend to purchase.

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When asked how this new-age approach to selling for more homes work, Cindy said the following: "If a home is in a highly desirable school district, that usually comes with a little bit higher property tax base.  There's no sense in marketing that home to a retired couples but it's a perfect fit for a family that has a child or two of school age years.  If the home has a fenced yard, we can expose it to those that have the appropriate income and also have a dog in the house.  If it has a wine cellar, we can market to those that subscribe to Wine Connoisseur Magazine or otherwise have a wine collection.  This allows buyers to absolutely fall in love with the home, often times meaning they'll pay a premium for something that matches their exact criteria.  Essentially, we can market it as the "Dream Home" even though it would be considered "just another home for sale" to the general public.  That's why oftentimes we can sell homes for more money.  With the marketing data available from online and offline marketing firms, it just doesn't make sense for an agent to simply list a home on the MLS system and wait for a possible contract sometime down the road."

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For the local homeowners, selling your home fast and for top dollar is our biggest priority. Utilizing an agent that understands superior marketing and exposure can potentially allow you to net a lot more money from the ultimate sale of the property.

About Cindy DiCianni

For more information on how this target marketing approach works and to find out how you may be able to get more from the sale of your home, contact Cindy DiCianni at ReMax State Line by calling 913-312-3614 or email:  Cindy@CindyDTeam.com
website:  www.CindyDTeam.com

For more information on working with Cindy to buy or sell your home, visit https://www.facebook.com/OverlandParkRealEstateTheCindyDTeam