MILWAUKEE - TelAve -- In a recent interview with Henry Nosek of Midwest Microbrew, Lakefront Brewery co-founder Russ Klisch shared candid insights on the realities of launching a brewery, drawing on decades of industry experience to highlight the challenges and opportunities facing new entrepreneurs in the craft beer space.

Klisch identified funding as the most common obstacle for startups. "I think with anybody it's probably money, just trying to get it," he said, noting that most new brewery owners face cash constraints from day one.

Beyond capital, Klisch emphasized the importance of choosing the right business partners. He explained that breweries often begin with multiple founders, but over time some partners may not work out as expected. He recommends that new owners plan an "exit strategy" in advance, establishing a clear process for how a partner can leave the business if needed.

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Once a brewery is operational, achieving positive cash flow becomes the next critical hurdle. Klisch stressed that quality is foundational—"anybody who doesn't believe in quality really shouldn't be in brewing"—but said quality alone doesn't guarantee survival. According to Klisch, businesses most often fail due to poor cash flow management rather than substandard products.

For those just starting out, Klisch advised carefully considering distribution channels, taproom strategy, and marketing approach. He noted that many successful brewery owners become their own best promoters, using their personalities to build a following organically. However, he cautioned that businesses aiming for rapid growth will eventually need dedicated marketing efforts.

Klisch also offered a candid take on the entrepreneurial journey, describing the early days of brewery ownership as "a labor of love" that requires sustained dedication. He likened the experience to taking "three steps forward and two steps back," underscoring the importance of persistence and a positive outlook through inevitable setbacks.

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Klisch's comments offer a valuable resource for entrepreneurs considering entry into the craft brewing industry, highlighting the operational and interpersonal challenges that often go unaddressed in discussions about starting a brewery.

For more information about Lakefront Brewery, visit lakefrontbrewery.com.

The full article can be found here: https://midwestmicrobrew.com/russ-klisch-how-to-build-a-brewery-that-lasts/

About Midwest Microbrew

Midwest Microbrew is a craft beer discovery site dedicated to celebrating and promoting the independent brewing scene across the American Midwest. Through in-depth interviews, brewery profiles, and industry coverage, it connects enthusiasts, homebrewers, and professionals with the stories behind their favorite pints. Visit https://midwestmicrobrew.com to learn more.