SYDNEY - TelAve -- Magneto IT Solutions, an Australian eCommerce and digital solutions agency, today reported a marked increase in enquiries from enterprise-level brands seeking Shopify Plus migration services, as more Australian retailers move away from legacy platforms to meet growing demands for scalability, speed, and omnichannel commerce.

The agency, which specialises in end-to-end eCommerce development and digital growth strategy, said the surge reflects a broader shift among mid-market and enterprise brands across Australia looking to consolidate operations on Shopify Plus ahead of key retail trading periods in 2026.

Growing Demand for Enterprise Migration

According to Magneto IT Solutions, Australian businesses currently operating on Magento, WooCommerce, and other legacy or custom-built platforms are increasingly turning to Shopify Plus for its scalability, built-in security compliance, and reduced total cost of ownership compared to self-hosted solutions.

"We're seeing a clear pattern of enterprise brands prioritising platform stability and speed to market," said Bhumi Patel, Client Partner at Magneto IT Solutions. "Shopify Plus migration services have become a strategic investment for businesses that need to scale quickly without the overhead of managing infrastructure themselves."

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What's Driving the Shift

Magneto IT Solutions points to several factors fuelling the increase in Shopify Plus migrations among Australian enterprise brands:

• Platform consolidation — brands unifying multiple storefronts, POS systems, and B2B/B2C channels under a single Shopify Plus instance
• Reduced technical debt — moving away from heavily customised legacy platforms that are costly to maintain
• Faster time-to-market — leveraging Shopify Plus's native tools and app ecosystem to launch and iterate faster
• Peak-period readiness — ensuring infrastructure can handle high-traffic events such as EOFY sales and Black Friday/Cyber Monday
• Global expansion support — using Shopify Markets and multi-currency tools to support cross-border growth from an Australian base

Magneto IT Solutions' Approach to Shopify Plus Migration

As a full-service Shopify Plus migration partner, Magneto IT Solutions supports Australian enterprise brands through:

• Platform and data migration planning, including product, customer, and order history transfer
• Custom theme development and UX optimisation for post-migration storefronts
• Third-party app and ERP/CRM integrations
• SEO preservation strategies to protect organic search rankings through the migration process
• Post-launch support, performance monitoring, and conversion rate optimisation

"A migration is only successful if it's invisible to the customer and beneficial to the business," Bhumi Patel added. "That means protecting SEO equity, maintaining site speed, and making sure every integration works from day one."

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About Magneto IT Solutions

Magneto IT Solutions (https://magnetoitsolutions.com/au/) is an Australian eCommerce and digital commerce agency and an official Adobe Technology Partner, delivering custom development, platform migration, systems integration and support for ecommerce brands.