NASHUA, N.H. - TelAve -- With 5.21 million new business applications filed in the United States last year, first-time business owners are searching for more than just inspiration to succeed. They need clear direction. Lisa M. Masiello delivers exactly that in her new book, Startup Over Lunch: Marketing Strategy in 60 Minutes to Fire Up Your Business.

This book cuts through confusion by focusing on the fundamentals of small business marketing. The straightforward guide is written for people with no experience who want to stop spinning their wheels. Readers can finish the book in an hour and walk away with a complete framework to start marketing their business the same day.

"Most business books assume you have a professional background and can hire help. But the people I wrote this for don't have those things. They want to learn the fundamentals quickly and get to work achieving their dream of business ownership. That's what Startup Over Lunch: Marketing Strategy in 60 Minutes to Fire Up Your Business delivers," said author, Lisa M. Masiello.

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Masiello is a veteran entrepreneur, author, and business consultant. After 30 years of leading corporate marketing teams, she founded TECHmarc Labs in 2014 to help businesses launch, grow, and build something sustainable.

Startup Over Lunch: Marketing Strategy in 60 Minutes to Fire Up Your Business is written explicitly for people who want to start a business but don't know where to begin, including:

• freelancers, side hustlers, and digital content creators
• crafters and product makers
• stay-at-home parents, veterans, and recent graduates
• local service providers like electricians and landscapers

Inside, Masiello walks readers through essentials like identifying your ideal customer, choosing the right marketing channels, building necessary sales materials, and staying focused on what matters most.

"It covers all the important elements and makes it very clear for businesses to understand where to start," said Arpine Babloyan, vice president of demand generation at ThreatConnect. "I love the 'Apply Your Knowledge' sections. They're packed with action steps that readers can implement immediately. Someone like a plumber, a home-based baker, or a freelance designer can use this book to move from word-of-mouth growth to a more purposeful, scalable business."

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Startup Over Lunch: Marketing Strategy in 60 Minutes to Fire Up Your Business is the first title in a four-book series. The upcoming books will cover Sales Strategy, Funding Strategy, and Staffing Strategy, offering a get-it-done blueprint in the same fast-read, high-impact format.

The book will be released on September 8, 2025, in paperback and e-book on Amazon.com and LisaMasiello.com.

Learn more at https://www.lisamasiello.com.