OREM, Utah - TelAve -- MITY, Inc., whose family of brands includes MityLite, Bertolini, Holsag by MityLite and Broda announced the appointment of Rick Fox as the company's first Chief Revenue Officer (CRO). The new position was created to strengthen collaboration across the commercial teams throughout the company's brands.

With more than 25 years of leadership experience in sales and general management within the commercial furnishings industry, Fox will oversee the sales, marketing, sales operations, and product teams across the MITY brands, along with the marketing team at Broda. In this newly created role, he will help align strategy, strengthen cross-functional collaboration, and accelerate growth across the company's portfolio.

"Rick is exceptionally well-positioned for this role," said Kevin McCoy, CEO of MITY, Inc. "He understands what it takes to build organizations that put customers first. His strategic perspective, collaborative leadership, and industry experience make him the right person to help shape the future of MITY."

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Said Fox, "I'm thrilled to join the MITY team. I was drawn to its strong values, commitment to quality, spirit of innovation, and customer-first mindset. I look forward to leveraging my experience to contribute to MITY's continued success. Most of all, I'm excited to join forces with the talented people who make MITY such a great organization."

Fox's appointment reflects MITY's continued commitment to delivering innovative solutions and exceptional service to customers across its family of brands.

About MITY, Inc.

MITY, Inc., parent company of MityLite, Bertolini, Holsag by MityLite (https://mitylite.com/products/chairs/wooden-chairs), and Broda (https://brodaseating.com/), manufactures commercial seating and tables for hotels, restaurants, healthcare settings, senior living, government buildings, and other public and commercial properties. Products are sold through sales representatives and through a trusted partnership of dealerships throughout North America. MITY, Inc. is based in Orem, Utah.