Popular on TelAve
- IRF Builders Forum Brings Global Leaders to Washington, D.C. to Advance Religious Freedom Through Cooperative Engagement
- The ITeam Ranked on Channel Partners 2025 MSP 501—Tech Industry's Most Prestigious List of Managed Service Providers Worldwide
- Keepy Uppy™ by Ollyball Wins Prestigious 2025 Influencer Award from Clamour & The Toy Association; Announces Fall 2025 Launch at Target Stores
- Colorado Scenthound Locations Partner with Humane Colorado to Give Adopted Dogs a "Clean Start"
- databahn Launches GenAI Sales Intelligence Platform to Revolutionize Fortune 500 and Global 2000 Account Research
- TCAA Welcomes Adolfo Gomez Sanchez to Its Family of Talented Speakers
- NYC Leadership Strategist Stacie Selise Launches Groundbreaking 4S Framework Series to Redefine Executive Excellence
- Shop American Made Goods: New Online Marketplace My American Goods Curates the Best of U.S. Made
- Honoring Black History, Culture, and Community in Fall River
- Spartan & Guardians Partner with Guitar Legend Buckethead to Support Global Child Rescue Efforts
Similar on TelAve
- Bill Perfect Achieves SOC 1 Type II Compliance With No Exceptions
- 24/7 customizable AI answering service from Kell Web Solutions, Inc. helps businesses never miss a customer call, lead, or appointment again
- Next-generation virtual receptionist service leverages AI to ensure every customer call and text is answered, enhancing efficiency and engagem
- New AI-Powered Platform from Kell Web Solutions Delivers 24/7 Professional, Automated Call Handling and Appointment Scheduling
- Vertical Consultants Launches Interactive Lease Grader Tool for Cell Tower Property Owners
- $18 Price Target Issued in New Research Report After $34 Million Revenue Forecast from Acquisition; $101.5 Million Net Revenue in 2025; NAS DAQ: IQST
- Ace8 Launches Cutting-Edge Observability Service to Empower Modern IT Operations
- AceMQ Unveils Advanced Containerization Solutions to Accelerate Digital Transformation
- IQSTEL Surges Toward $400M Run Rate with $101.5M in Revenue—Reinforces Billion-Dollar Vision Backed by Fintech, AI, and Cybersecurity
- TCAA Welcomes Adolfo Gomez Sanchez to Its Family of Talented Speakers
Personalisation not dead, just evolving
TelAve News/10648733
The leading telecoms analyst firm Omnisperience has announced new research that predicts a step change in the evolution of personalisation.
COVENT GARDEN, U.K. - TelAve -- At the end of last year Gartner made a controversial prediction: by 2025 80% of marketers who'd invested in personalisation would have abandoned their efforts.
But is this the end of personalisation?
Omnisperience doesn't think so.
"Personalisation isn't new," says Teresa Cottam, Chief Analyst at Omnisperience. "What's new is using technology to automate and industrialise personalisation to create intimacy and engagement at scale."
Cottam argues that while personalisation isn't dead, our understanding and utilisation of it is rapidly changing. Companies rushed to adopt Personalisation 1.0, she says, as a quick fix, a panacea to solve all customer ills. Personalisation 2.0 is far more nuanced and accepts that while it is a powerful tool, personalisation has to be used in conjunction with other strategies not for short-term ROI but to build and deepen longer-term relationships with customers. Extra dimensions are also being added, as personalisation becomes more sophisticated and evolves beyond microsegmentation into realtime, contextualised and idiosyncratic experiences.
More on TelAve News
Cottam adds that personalisation only works when it is applied more broadly across the entire customer experience from marketing to sales, products, pricing, bundling, offers, service, care, communications and so on. But she notes that it's essential that personalisation is adaptable. Companies will need to gauge where and how far to personalise, and they need to interact and engage with customers to do this.
Omnisperience views personalisation not as something that's imposed upon customers, but something that comes out of an interaction between customers and the company. Here 'selfie' technologies, such as self-configuration and self-personalisation, have a critical role to play by putting the customer in control and helping to avoid many of the pitfalls of 'bad' personalisation such as overly familiarity, presumption and intrusiveness.
Download free white paper https://omnisperience.com/2020/10/23/are-telcos-really-set-to-abandon-personalisation/
Press release https://omnisperience.com/media-centre/press-releases/personalisation-not-dead-just-evolving/
But is this the end of personalisation?
Omnisperience doesn't think so.
"Personalisation isn't new," says Teresa Cottam, Chief Analyst at Omnisperience. "What's new is using technology to automate and industrialise personalisation to create intimacy and engagement at scale."
Cottam argues that while personalisation isn't dead, our understanding and utilisation of it is rapidly changing. Companies rushed to adopt Personalisation 1.0, she says, as a quick fix, a panacea to solve all customer ills. Personalisation 2.0 is far more nuanced and accepts that while it is a powerful tool, personalisation has to be used in conjunction with other strategies not for short-term ROI but to build and deepen longer-term relationships with customers. Extra dimensions are also being added, as personalisation becomes more sophisticated and evolves beyond microsegmentation into realtime, contextualised and idiosyncratic experiences.
More on TelAve News
- Brindle Pet Supplies Now Carries Badlands Ranch Dog Food in Canada
- $10 Million Allocated to Establish Crypto Treasury Focused on High Value Ethereum (ETH) & Bitcoin (BTC) as Long-Term Holdings for Cybersecurity Leader
- Cummings Graduate Institute for Behavioral Health Studies Celebrates New DBH Graduates
- $100 to $200 Million Equity Agreement with Top Digital Advisor Bitwise to Power Major Digital Asset Initiative for Bitcoin and Solana: OFA Group
- New Collaboration Launches Corporate ESG Solution for Responsible Decommissioning and Transparent Reporting
Cottam adds that personalisation only works when it is applied more broadly across the entire customer experience from marketing to sales, products, pricing, bundling, offers, service, care, communications and so on. But she notes that it's essential that personalisation is adaptable. Companies will need to gauge where and how far to personalise, and they need to interact and engage with customers to do this.
Omnisperience views personalisation not as something that's imposed upon customers, but something that comes out of an interaction between customers and the company. Here 'selfie' technologies, such as self-configuration and self-personalisation, have a critical role to play by putting the customer in control and helping to avoid many of the pitfalls of 'bad' personalisation such as overly familiarity, presumption and intrusiveness.
Download free white paper https://omnisperience.com/2020/10/23/are-telcos-really-set-to-abandon-personalisation/
Press release https://omnisperience.com/media-centre/press-releases/personalisation-not-dead-just-evolving/
Source: Omnisperience
Filed Under: Telecom
0 Comments
Latest on TelAve News
- New AI-Powered Platform from Kell Web Solutions Delivers 24/7 Professional, Automated Call Handling and Appointment Scheduling
- Pyro Marketing Launches New Website to Accelerate Growth for Fitness Brands
- KCON LA 2025, 106.3 RAIN FM 'Take Over' Special Event
- The Citizens Commission on Human Rights Annual Purple Heart Day Event will be Hosted at the Historic Fort Harrison
- Blake Harris the Leading Authority in International Asset Protection Joins Tom Hegna on "Financial Freedom with Tom Hegna"
- Psychedelics for Vets? CCHR Cites History of Exploitation and Failed Science
- GreenPal Empowers Lawn Care Pros Leveraging AI, Surpasses 5 Million Transactions
- Santa Monica Businesses Push Back on Bus Stop Relocation That Threatens Access and Safety
- The Blue Luna Encourages Local Schools to Take Steps to Enhance Safety for Students and Staff
- The Sessions Studios Secures $300 Million Commitment to Launch World-Class Studio and 15-Film Global Slate
- Smart Resnse Unveils Smart Resnse(SRMS) Token-Powered AI Orchestration Platform to Revolutionize Multi-Billion Dollar Market
- Josh and Heidi Follow Up the Much Anticipated and Successful Launch of the "Spreading the Good BUZZ" Podcast with a Personal Request
- Revolutionary Blockchain Platform Okh Finance Announces Okh Finance(OKKH) Token Launch to Transform Global Asset Leasing Market
- Cover Girl Finalist Teisha Mechetti Questions Legitimacy of Inked Originals Competition, Demands Transparency
- Easton & Easton, LLP Files Suit Against The Dwelling Place Anaheim & Vineyard USA Over Abuse Allegations
- AI Visibility: The Key to Beating Google's AI Overviews and Regaining Traffic
- Stuck Doing Math or Figuring Out Life's Numbers? Calculator.now Makes It Stupidly Simple
- Colbert Packaging Announces WBENC Recognition
- DivX Empowers Media Enthusiasts with Free Expert Guides for Advanced MP4 Management
- Assent Expands Executive Team to Accelerate Global Growth & Innovation