BOULDER, Colo. - TelAve -- The Pet Sustainability Coalition (https://petsustainability.org/) (PSC) today announced Heather Pfahl as its new Chief Executive Officer and Executive Director. Pfahl will begin her role on November 2, 2026, bringing two decades of leadership at the intersection of business, environmental and social impact.

Over the last ten years, Pfahl has led sustainability teams across procurement and sourcing functions at leading brands including Mars, Starbucks, and Microsoft. At Mars, working with cross-functional enterprise teams, she led the advancement of sustainable sourcing and other industry initiatives as part of the company's Sustainable in a Generation goals, including supporting Mars Petcare's SHEBA brand as part of the Mars Assisted Reef Restoration System.  She also brings strong experience in non-profit leadership having worked for large, international NGOs building teams, delivering strategy and growing corporate partnerships.

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"On behalf of the Board, we are delighted to welcome Heather to PSC," said Dustin Dover, Board Chair of the Pet Sustainability Coalition and COO of MFiber, a leading pet food ingredient producer. "Her experience across global business, including pet brands and her nonprofit leadership, is an exceptional fit for this moment in PSC's growth. We are confident she will help PSC deepen member value and strengthen its role as a trusted convener for sustainability across the pet industry."

"I'm honored to join PSC and work alongside its talented team, members and partners," said Pfahl. "The pet industry has an important opportunity to make progress on complex sustainability challenges through collaboration. I look forward to listening, building on the Coalition's strong foundation and helping turn our shared goals into practical action for pets, people and the planet."

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Founded in 2013, PSC advances sustainability in the pet industry through collaboration, education and innovation. The organization works with companies across the pet industry value chain to strengthen sustainability practices, set goals and make measurable progress. Through benchmarking, accreditation, education and industry convening, PSC helps organizations move from ambition to action.

Pfahl will join PSC shortly before Impact Unleashed (https://psc.petsustainability.org/impactunleashed), the Coalition's annual conference, where she will meet members and industry partners.