AUSTIN, Texas - TelAve -- PicPocket-Labs ("PicPocket" or "PPL"), a pioneer in the use of geofencing technologies across Enterprise, Government and Consumer web/mobile applications, today announced that Michael Petersen will be joining the Company in the newly created position of Chief Technology Officer. Michael joins PPL from Bitcentral, where he was Vice President of Advanced Technologies, responsible for overseeing software development, architecture and product in support of technology solutions, integrations and large scale deployments serving leading Fortune 500 Broadcast, Media and Entertainment players.

"We are excited to have Michael on board," states Wolfram Gauglitz, President and CEO of PicPocket-Labs. "For twenty+ years, from Reuters to Microsoft and most recently at Bitcentral, Michael has always held senior, customer-facing, lead technical architect roles with ever greater responsibility. As the lead software engineer representing Microsoft with some of their largest, key accounts, who designed and delivered enterprise-grade, technology solutions for some of the most recognizable content players in the world, Mike's background makes him uniquely qualified to package PPL's mountain of geofencing-related IP into a suite of "-as-a-service" offerings built on top of a core, geofencing-as-a-service platform."

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"I couldn't be more excited to join PicPocket-Labs" comments Petersen. "They have an incredibly inspiring story, a best in class team and genuinely innovative IP which applies directly to several, significant Enterprise markets. I am truly excited about using my background in cloud/IT architecture, software engineering, media processing and advertising integration, combined with my experience leading and scaling world class technology teams, to build a geofencing-as-a-service platform that supports all manners of customers and applications. I can't wait to dig in."

PicPocket-Labs, Inc. is an early pioneer in patented, geofencing and geolocation -based, mobile technologies with offices in Austin, TX. For more information about PicPocket-Labs, please visit us at: www.PicPocket.com/category/news.