WICHITA, Kan. - TelAve -- As Employee Appreciation Day approaches on Friday, March 6, a growing stack of workplace research suggests many employees are hearing less recognition at the exact moment employers need retention, morale, and discretionary effort the most.

One of the clearest signals comes from the Achievers Workforce Institute (AWI), which reported a sharp decline in frequent recognition—weekly recognition dropping from 29% to 19% in one year, alongside a decrease in manager-led recognition. The trend has been framed by some observers as a "recognition recession," a gap that can quietly erode belonging and long-term commitment.

At the same time, Gallup's recent longitudinal findings underscore why this matters: employees who are well-recognized are 45% less likely to have turned over after two years, based on data spanning 2022–2024. Gallup also reports that only one in three U.S. workers strongly agree they received recognition or praise in the past seven days—and those who don't feel adequately recognized are twice as likely to say they'll quit within the next year.

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"With recognition slipping in the workplace, we wanted to make it easier for leaders to move from 'we should do something' to actually delivering a meaningful, on-time gesture," said Sherrill Carper, head of Cocoa Dolce Concierge Services

Cocoa Dolce Responds With a Research-Driven Guide (and a Simpler Way to Execute)

Cocoa Dolce—the Wichita-based artisan chocolatier—has published a Q&A-style Employee Appreciation Day guide designed for busy teams: quick answers, research context, and scalable gifting ideas intended to help companies show appreciation in a tangible way.

https://shop.cocoadolce.com/blogs/news/employee-appreciation-day-gift-guide-friday-march-6

The guide also highlights an operational reality: leaders often want to do the right thing, but logistics get in the way. Cocoa Dolce's concierge corporate gifting service is built to remove friction with support for:

• gift selection by budget + audience
• bulk ordering for teams of all sizes
• coordinated delivery/shipping
• personalized note cards/messages
• consistent, premium presentation

Custom Branding to Reinforce Pride and Belonging

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Beyond gifting, Cocoa Dolce is emphasizing custom branding options—such as branded sleeves, labels, and insert cards—to help organizations reinforce company pride and belonging during recognition moments, particularly for distributed teams.

That focus aligns with broader employee experience research from SHRM, which found that employees with a positive employee experience are 68% less likely to consider leaving their jobs.

Timing Guidance for March 6

Cocoa Dolce recommends organizations finalize Employee Appreciation Day gifting details at least two weeks before March 6, especially when coordinating multi-address shipping or branded elements.

https://shop.cocoadolce.com/pages/corporate-gifting