WOODBRIDGE, N.J. - TelAve -- WOODBRIDGE, NJ – Rich Florals, a luxury rose studio specializing in custom bouquets and romantic event florals, officially opened its first storefront in Woodbridge with a ribbon cutting ceremony attended by Mayor John E. McCormac and First Ward Councilwoman Sharon McCole-Hoff. The milestone marks a significant achievement for founders Denaya Melvin and Dennis Jones, who grew their business from a home-based operation to a premier destination.

"It's another success on Main Street. One by one, everything is happening like we said it would," said Mayor John E. McCormac. "You're close enough to Main Street, you're only two stores over, right behind the Mexican restaurant. Town Hall is right there, so you're right in the middle of downtown."

Rich Florals' approach is rooted in four pillars: premium roses sourced for perfection, full customization, meticulous attention to detail, and white-glove service from consultation to delivery.

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"We have been in business for two years, and the opportunity presented itself to open a store as we were growing," said Denaya Melvin, co-founder and Woodbridge High School graduate. "We were a home-based business, and here we are in Woodbridge."

Located at 353 Fulton Street, just steps from Main Street and the train station, Rich Florals offers a boutique experience unlike traditional florists. The studio specializes in personalized bouquets with names, glitter roses, and unique color combinations.

"We're a custom luxury florist. We do a lot of custom work," Melvin explained. "If you want your name on a bouquet, glitter roses, sparkle, or random colors, we do custom work. We specialize in making arrangements just for you."

First Ward Councilwoman Sharon McCole-Hoff praised the addition to Woodbridge's Main Street. "Woodbridge is exploding on Main Street," said McCole-Hoff. "When I walked in, I was like, 'Oh my gosh, look how beautiful these are.'"

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From statement-making bouquets to romantic events, weddings, and corporate gifting, Rich Florals designs florals that elevate every occasion. The studio offers consultations and recommends 24-48 hours' notice for custom arrangements.

The storefront is open Monday through Friday from 10 AM to 4 PM, and Saturday from 10 AM to 2 PM.

About Rich Florals

Rich Florals is a luxury rose studio in Woodbridge, New Jersey. Founded in 2024 by Denaya Melvin and Dennis Jones, Rich Florals combines premium sourcing, customization, and white-glove service. Rich Florals is Black-owned and women co-owned.

Media Contact:

Denaya Melvin
Rich Florals
732-917-7077
hello@richflorals.com
https://richflorals.com
Instagram: https://www.instagram.com/richflorals
Facebook: @RichFlorals