FORT WORTH, Texas, Sept. 16, 2025 ~ Simpli.fi, a leading Advertising Success Platform, has been named a finalist for the "Most Innovative Use of CTV Technology" award in the 2025 AdExchanger Awards. This prestigious industry recognition celebrates excellence in digital marketing and advertising.

The company's collaboration with Ankin Law caught the attention of AdExchanger, as they utilized Simpli.fi's programmatic advertising and workflow software to drive measurable growth for the Chicago-based firm. The campaign successfully delivered over 12 million impressions and reached 1.2 million unique individuals across 300+ ZIP codes in the greater Chicago area.

Cali Tran, CEO of Simpli.fi, expressed their excitement at being named a finalist by AdExchanger. "This recognition highlights our focus on accountable, audience-first CTV," said Tran. "We strive to help our partners tell better stories, reach households with precision, and connect every impression to a measurable outcome. As CTV continues to dominate the advertising landscape, Simpli.fi is setting a new standard for how TV is planned, bought, and measured."

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The campaign utilized three core capabilities within Simpli.fi's platform: Addressable Geo-Fencing and CRM Targeting, Sequential Messaging and Site Retargeting, and Keyword Contextual Search Retargeting. By leveraging these tools, Ankin Law was able to effectively reach qualified households based on income, location, and first-party data. They also re-engaged previously exposed individuals through sequential messaging and site retargeting while targeting those actively researching legal services or related content through keyword contextual search retargeting.

This approach proved successful for Ankin Law as they were able to strengthen their presence in a competitive legal market and efficiently grow their client pipeline. Eric Revels, Director of Marketing at Ankin Law, praised Simpli.fi for their contribution to their success. "Thanks to our partners at Simpli.fi," said Revels. "We are able to programmatically target our desired audience, drive calls and clicks to our website, and convert more leads into clients year over year – despite the increased competition."

The 2025 AdExchanger Awards recognize excellence across the advertising technology landscape by honoring companies, agencies, and publishers that create innovative technologies and lead breakthrough campaigns. Simpli.fi's nomination for "Most Innovative Use of CTV Technology" is a testament to their commitment to providing cutting-edge solutions for their clients.

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