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Somkay Lumiere Architecting a New Olfactory Identity: The Alchemy Trilogy Launches via Kickstarter
TelAve News/10895548
Moving away from the fieeting nature of alcohol-based sprays, Somkay Lumiere introduces "Scent as Identity"—a system of high-concentration oil artifacts designed for skin intimacy.
NEW YORK - TelAve -- Somkay Lumiere, a luxury fragrance house focused on the intersection of minimalist design and olfactory depth, officially announces the pre-launch of its debut collection: The Alchemy Trilogy. Comprising three distinct scents; Ignite, Horizon, and Lumen, the collection marks a departure from traditional perfumery by utilizing high-concentration oil extraits in an alcohol-free base.
Founded by international creative directors with a background in brand strategy, Somkay Lumiere views fragrance not as a functional accessory, but as a series of "Chapters." This narrative-driven approach is reflected in the brand's visual language, which draws inspiration from brutalist architecture, raw concrete, and the tactile weight of physical artifacts.
More on TelAve News
CHAPTER 1: THE ALCHEMY TRILOGY
The inaugural collection represents the brand's "Founding Circle" phase. Each scent in the trilogy has been formulated as a high-concentration oil extrait to ensure superior longevity and sillage without the drying effects of traditional alcohol bases.
THE PARTICIPATORY MODEL
In a move toward transparent and community-led luxury, Somkay Lumiere is launching exclusively via Kickstarter. This platform allows the brand to build a "Founding Circle" of backers who contribute to the narrative and evolution of future chapters. Pre-launch backers will receive exclusive access to the limited first-edition artifacts.
AVAILABILITY
The Somkay Lumière Kickstarter campaign is currently in the pre-launch phase. Interested collectors and enthusiasts are invited to join the Founding Circle to receive launch notifications and early-access rewards.
Media Contact:
Email: hello@somkaylumiere.com
Website: www.somkaylumiere.com
Instagram: @somkaylumiere
Kickstarter: https://www.kickstarter.com/projects/somkaylumiere/somkay-lumiere-fragrance-as-identity
Founded by international creative directors with a background in brand strategy, Somkay Lumiere views fragrance not as a functional accessory, but as a series of "Chapters." This narrative-driven approach is reflected in the brand's visual language, which draws inspiration from brutalist architecture, raw concrete, and the tactile weight of physical artifacts.
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CHAPTER 1: THE ALCHEMY TRILOGY
The inaugural collection represents the brand's "Founding Circle" phase. Each scent in the trilogy has been formulated as a high-concentration oil extrait to ensure superior longevity and sillage without the drying effects of traditional alcohol bases.
THE PARTICIPATORY MODEL
In a move toward transparent and community-led luxury, Somkay Lumiere is launching exclusively via Kickstarter. This platform allows the brand to build a "Founding Circle" of backers who contribute to the narrative and evolution of future chapters. Pre-launch backers will receive exclusive access to the limited first-edition artifacts.
AVAILABILITY
The Somkay Lumière Kickstarter campaign is currently in the pre-launch phase. Interested collectors and enthusiasts are invited to join the Founding Circle to receive launch notifications and early-access rewards.
Media Contact:
Email: hello@somkaylumiere.com
Website: www.somkaylumiere.com
Instagram: @somkaylumiere
Kickstarter: https://www.kickstarter.com/projects/somkaylumiere/somkay-lumiere-fragrance-as-identity
Source: Somkay Lumiere
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