CHICAGO - TelAve -- Chicago, IL — Confidence Apparel, co-founded by Robin Harris and Norman Scales, announces the City of Confidence Fashion Show, an immersive fashion and lifestyle experience taking place on Sunday, October 12, 2025, at Navy Pier's Polk Bros Park, as part of Chicago Fashion Week.

An Immersive Fashion Experience

Guests will enjoy a multi-sensory journey blending street-luxe style, music, beauty, and art. Highlights include:

Runway Showcase featuring Confidence Apparel latest collection.

VIP Lounges & Gifting Suites with curated partner activations

Fenty-Style Beauty Glam Stations and Fragrance Bars

Live Music + DJ Sets

Interactive Art Installations

A special Breast Cancer Awareness tribute honoring survivors

Navy Pier: Chicago's Cultural Stage

As Chicago's top destination with 9 million annual visitors, Navy Pier provides the perfect backdrop for this elevated experience.

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"Navy Pier played a pivotal role in Confidence Apparel's story," says Robin Harris, Founder of Confidence Apparel and Advisory Council Member for Chicago Fashion Week.
"Now, we're creating a high-energy, multi-sensory fashion experience celebrating style, culture, and community."

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Event Details

Event: City of Confidence Fashion Show
Date: Sunday, October 12, 2025
Location: Navy Pier — Polk Bros Park
Tickets: https://www.shop-confidence.com/events

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About Confidence Apparel

Confidence Apparel is a modern luxe streetwear brand redefining fashion through bold design, craftsmanship, and experiential activations. Based in Chicago, the brand celebrates individuality and inspires self-expression through immersive lifestyle experiences.

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Media Contact

Robin Harris
Founder, Confidence Apparel
📧 press@shop-confidence.com
🌐 www.shop-confidence.com