Popular on TelAve
- FirstFruits Farms and Opal Partner with the Junior Basketball League to Empower Youth Through Nutrition and Sport
- Introducing AX USP 3.0: Axiros' Latest Advancement in TR-369/USP Technology
- Peachtree Immediate Care Opens Two New Locations in December
- Webinar Announcement: Navigating the New Investment Adviser AML Mandate: What Steps Should Investment Advisers Be Taking Now?
- Industry-Changing Multi-Benefit Service Platform for Technology Systems & AI Smart Devices Drives; 218% Revenue Growth for Tekumo: Stock Symbol: TKMO
- Somebody's Husband by Robbi Renee Earns Early Acclaim for Its Powerful Exploration of Love, Loss, and Healing
- OmegaBrand Introduces New Thermal Transfer Ribbons for Honeywell PC45t Printers
- Texas Center For Oral Surgery & Dental Implants Launches Redesigned Website to Enhance Patient Experience
- New Age of Law Firm Website Design
- Stan Fitzgerald: A Profile in Resilience and Leadership with VFAF Veterans for America First Organizational Support for a Presidential Pardon
Similar on TelAve
- Pawganja Token: Redefining Cryptocurrency with Transparency and Philanthropy
- The Best Places to Go in Mexico in 2025
- Transform Warehouse Operations: Redefining Logistics with Customized Solutions
- Project EverGreen's SnowCare for Troops Program Helps Military Families Weather the Winter During Awareness Month in January
- Introducing the CodyMD Crypto Plan
- Paris Hilton, Congress Praised for Teen Behavioral Treatment Abuse Prevention
- TikTok Short Videos and Live Streaming E-Commerce Revolutionize the Shopping Experience
- Electroshock and Antidepressants: Hidden Dangers in Misdiagnosed Holiday Blues
- Wisconsin People's Party backs Amazon unionization amid CEO wealth surge
- Peachtree Immediate Care Opens Two New Locations in December
The Hidden Consumer Motivators Behind Loyalty Program Success
TelAve News/10833395
Kobie's Heart of Loyalty: 2024 Consumer Research Report Reveals the Behavioral Psychology that Underpins Consumer Loyalty and What Strategies Brands Can Activate
ST. PETERSBURG, Fla. - TelAve -- Kobie, a global leader in loyalty marketing technology and services, today released The Heart of Loyalty: 2024 Consumer Research Report, unveiling a uniquely academic approach to consumer motivations.
Kobie's research team, comprised of PhDs who specialize in the intersection of human psychology and consumer perceptions, fielded the research study with more than 4,000 consumers in industries like retail, financial services, travel, hospitality, quick serve restaurants and more. As one of the most academically rigorous reports in the field, the findings reveal key questions brands should be asking about how consumer perceive their loyalty program, and what strategies can be activated to increase member engagement and drive deeper emotional loyalty.
Key learnings for brands looking to improve their loyalty program health include:
1. The lifecycle of disengagement: Understand why members disengage at different points and how to address the underlying reasons.
2. The power of choice and co-creation: Learn how to leverage optionality and co-creating the experience as a powerful motivator that shifts mindsets towards cash back and other benefits.
3. Perfecting personalization: Discover how and why consumers react when personalization falls short, and what you can do to prevent disengagement.
More on TelAve News
4. Gamification & engagement: Explore how loyalty strategies and game science can drive engagement during the moments in between transactions.
5. The duality of tiers: Understand the dual desires of consumers for both endowing status and seeing progress, and what the implications are for tiered loyalty programs.
6. Navigating newness: Address the challenge of consumer resistance to new or unfamiliar concepts, and how age and emotional loyalty influence adoption.
"This research gives loyalty marketers information they can use immediately," says Dr. JR Slubowski, Kobie's AVP of Strategic Consulting and head of their Research Center of Excellence. "Our study differs in that it ties actionable program insights to what makes us tick as human beings – what motivates us – in terms of what drives deeper emotional connections."
Slubowksi received his doctorate in 2022 with dual emphasis of Marketing and Management and has worked in the customer experience and loyalty fields for more than a decade. He adds, "Loyalty practitioners, whether new to loyalty or tenured, will find this study especially useful as they aim to understand and shift consumer's perception of their program to be more positive, which in turn, builds emotional loyalty and ultimately grows enterprise value for brands."
Recently named the only Leader in Services and Technology by Forrester, Slubowski and the Kobie team are equipped to help readers put the report findings into action.
More on TelAve News
About the report:
Kobie fielded their 2024 research study with over 4,000 consumers across the U.S. and Canada, drilling into a variety of topics like appeal of features and benefits, personalization, engagement, recognition and more. As the only provider who sees emotional loyalty as an input vs. an output of loyalty, Kobie use this lens and a proprietary Emotional Loyalty Scoring® (ELS) methodology to tie the findings together and provide actionable insights for brands.
To access the full research report, visit: https://kobie.com/2024-consumer-research/
About Kobie:
As a trusted partner for more than 30 years, Kobie delivers market-leading, end-to-end loyalty solutions designed to enable customer experiences for the world's most successful brands. With a strategy-led, technology-enabled approach, Kobie is consistently named an industry leader by Forrester with a mission of growing enterprise value through loyalty for clients.
Reaching more than 330 million consumers through loyalty, Kobie's solutions are robust, but our philosophy is simple. The thoughtful design of proven solutions coupled with extensible, scalable, and configurable technology leads to a seamless customer experience. We bring strategic tools and frameworks to design programs that deliver results, and leverage our proprietary technology, Kobie Alchemy® Loyalty Cloud, to deliver and measure loyalty experiences. To learn more about partnering with Kobie, visit www.kobie.com.
Kobie's research team, comprised of PhDs who specialize in the intersection of human psychology and consumer perceptions, fielded the research study with more than 4,000 consumers in industries like retail, financial services, travel, hospitality, quick serve restaurants and more. As one of the most academically rigorous reports in the field, the findings reveal key questions brands should be asking about how consumer perceive their loyalty program, and what strategies can be activated to increase member engagement and drive deeper emotional loyalty.
Key learnings for brands looking to improve their loyalty program health include:
1. The lifecycle of disengagement: Understand why members disengage at different points and how to address the underlying reasons.
2. The power of choice and co-creation: Learn how to leverage optionality and co-creating the experience as a powerful motivator that shifts mindsets towards cash back and other benefits.
3. Perfecting personalization: Discover how and why consumers react when personalization falls short, and what you can do to prevent disengagement.
More on TelAve News
- The Best Places to Go in Mexico in 2025
- Nayarit: Mexico's Best-Kept Secret for Fall and Winter Getaways in 2025
- LIB: A master of ingenuity in the field of custom test chambers, unlocking unlimited possibilities!
- PRP Aviation Earns Prestigious "Platinum Cirrus Training Center" Designation
- Cyrus Webb and Conversations Media Group Providing New Opportunities for Authors and Creatives to Shine and Thrive
4. Gamification & engagement: Explore how loyalty strategies and game science can drive engagement during the moments in between transactions.
5. The duality of tiers: Understand the dual desires of consumers for both endowing status and seeing progress, and what the implications are for tiered loyalty programs.
6. Navigating newness: Address the challenge of consumer resistance to new or unfamiliar concepts, and how age and emotional loyalty influence adoption.
"This research gives loyalty marketers information they can use immediately," says Dr. JR Slubowski, Kobie's AVP of Strategic Consulting and head of their Research Center of Excellence. "Our study differs in that it ties actionable program insights to what makes us tick as human beings – what motivates us – in terms of what drives deeper emotional connections."
Slubowksi received his doctorate in 2022 with dual emphasis of Marketing and Management and has worked in the customer experience and loyalty fields for more than a decade. He adds, "Loyalty practitioners, whether new to loyalty or tenured, will find this study especially useful as they aim to understand and shift consumer's perception of their program to be more positive, which in turn, builds emotional loyalty and ultimately grows enterprise value for brands."
Recently named the only Leader in Services and Technology by Forrester, Slubowski and the Kobie team are equipped to help readers put the report findings into action.
More on TelAve News
- Inframark Acquires Cornerstone Properties, Inc., Expanding Community Management Services in Arizona
- Alyrica Networks Approved as Oregon Lifeline Provider, Offering Affordable High-Speed Internet to Low-Income Households
- Transform Warehouse Operations: Redefining Logistics with Customized Solutions
- NaturismRE Introduces Global Accreditation Standards to Redefine Nudist and Naturist Venues
- Enhancing Campus Safety for Women: The Blue Luna's New Initiative
About the report:
Kobie fielded their 2024 research study with over 4,000 consumers across the U.S. and Canada, drilling into a variety of topics like appeal of features and benefits, personalization, engagement, recognition and more. As the only provider who sees emotional loyalty as an input vs. an output of loyalty, Kobie use this lens and a proprietary Emotional Loyalty Scoring® (ELS) methodology to tie the findings together and provide actionable insights for brands.
To access the full research report, visit: https://kobie.com/2024-consumer-research/
About Kobie:
As a trusted partner for more than 30 years, Kobie delivers market-leading, end-to-end loyalty solutions designed to enable customer experiences for the world's most successful brands. With a strategy-led, technology-enabled approach, Kobie is consistently named an industry leader by Forrester with a mission of growing enterprise value through loyalty for clients.
Reaching more than 330 million consumers through loyalty, Kobie's solutions are robust, but our philosophy is simple. The thoughtful design of proven solutions coupled with extensible, scalable, and configurable technology leads to a seamless customer experience. We bring strategic tools and frameworks to design programs that deliver results, and leverage our proprietary technology, Kobie Alchemy® Loyalty Cloud, to deliver and measure loyalty experiences. To learn more about partnering with Kobie, visit www.kobie.com.
Source: Kobie
0 Comments
Latest on TelAve News
- Agreement for $27 Million in Funding for Expanding Clinic Acquisitions and Operations,: NRx Pharmaceuticals, Inc. Stock Symbol: NRXP)
- Author and Speaker El-Hajj Maurice Crawford Shabazz Releases New Book
- Newly formed Dave Aronberg Law taps Assistant U.S. Attorney Emily M. Walters as Partner
- USA Green Card Defends the Green Card Lottery as Vital to Opportunity and Diversity
- Watchdog Reviews Milestones in Exposing Psychiatric Human Rights Abuses in 2024
- The Nashville International Chopin Piano Competition Announces Its Second Edition
- Avoid the Quitter's Day Trap this January 10th by Adopting an Ingenious Method Used by Basketball Legend LeBron James: Wear an "I Promise" Wristband
- The Trends Journal's Top Trends of 2025
- Acmeware and Interlace Health Join Forces to Revolutionize Downtime Solutions
- Banner Year For Special Request Ft Rey T, Hunter, Korrosive and MRE Entertainment LLC
- Cyntexa Joins the ServiceNow Consulting and Implementation Partner Program to Envision, Build, and Deploy Meaningful Experiences
- Pawganja Token: Redefining Crypto and Community, One Block at a Time
- Acquisition of Kadima Neuropsychiatry Institute for CNS & Psychedelic Research Planned; New Drug Application for Suicidal Depression Treatment: $NRXP
- Nola Blue Records signs legendary Maria Muldaur and estimable Candice Ivory
- TP Transcription & University of Salford Awarded £290k of UK Government Funding
- CourierDocuments.com Launches to Provide Unbeatable Rates for International Document Delivery
- Introducing the CodyMD Crypto Plan
- The National Black Pre-Law Conference Recently Celebrated Its 20th Anniversary, Marking Two Decades of Empowerment for Aspiring Black Lawyers
- New Age of Law Firm Website Design
- New Drug Application to the FDA for the Treatment of Suicidal Depression that Affects 13+ Million Americans Each Year: NRx Pharma: Stock Symbol:NRXP