TAITO-KU, Japan - TelAve -- On October 4, 2024, TOKYO SKYTREE began selling Premium Experience Traditional Performing Arts Programs for overseas visitors. These special programs will be held at the Observation Deck on select dates in November and December 2024 (see below). They will allow visitors to enter the deck before or after opening hours, with time to experience Sumida Ward's local Japanese culture. Sample experiences include dance performances by Geisha from the Hanamachi entertainment district, sumo wrestling demonstrations by former sumo wrestlers, and photo opportunities.

Plan 1 – Night Experience

Participants will be dazzled with the breathtaking night lights of Tokyo - one of the world's largest cities - sparkling through the expansive observation deck windows of TOKYO SKYTREE – the world's tallest freestanding broadcast tower. This private after-business-hours night view will be enhanced by a guided interpreter, who will introduce guests to an authentic, traditional geisha dance performance, a cultural heritage of the Sumida entertainment district since the Edo period (1603-1868). Drinks, snacks and a take-home souvenir of Edo Kiriko – traditional-style Edo-period cut glass – will be provided. A professional photographer will capture everything in commemorative photos for all guests.

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[Dates]
November 26 (Tue) 10:00PM to 12:30AM
December 15 (Sun) 10:00PM to 12:30AM

[Price]
JPY150,000 / Adult (Age 20 & up)

Plan 2 – Morning Experience

As the morning sun begins to filter through the expansive, glass windows of TOKYO SKYTREE, guests will enjoy a private sunrise experience from the observation deck of the tallest freestanding tower in the world! This experience includes an extensive breakfast made from seasonal, local ingredients, accompanied by a demonstration by former sumo wrestlers, followed by commemorative photos.

[Dates]
November 27 (Wednesday) 5:15AM to 7:45AM
December 16 (Monday) 5:30AM to 8:00AM

[Price]
JPY100,000 / Adult/Child (Age 12 & up)

Plan 3

Participants will enjoy priority access to the TOKYO SKYTREE observation deck with no waiting. Dedicated staff members will guide guests between floors via elevator. A professional commemorative photograph will be taken at the observation deck and an Edo-Kiriko souvenir will be provided. Up to 6 participants per group.

[Dates]
November 6,13,20,27
December 3,5,10,12,17,19
January 9,14,16,21,23,28,30

[Program Times and Duration]:
13:30, 16:00 for approximately 60 minutes

[Price]
13:30 JPY100,000 /1 Group (1-6 Persons)
16:00 JPY120,000 /1 Group (1-6 Persons)

Background of This Experience

TOKYO SKYTREE calculated that the ratio of foreign visitors to the total number of visitors in 2023 was about 30% higher than in 2019. They are considering how to respond to the increasing number of foreign visitors and their diversifying needs. At the same time, the area around the base of the TOKYO SKYTREE, including the Mukojima Hanamachi entertainment district and the traditional craft artisan district, is charming and still relatively undiscovered by foreigners.

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These programs aim to create demand and utilize unique TOKYO SKYTREE venues, before and after business hours – exclusive access times popular with foreign visitors -- to connect affluent international tourists with both contemporary and Edo-era Japanese culture. Additionally, the programs promote overall sightseeing in the Sumida area and expand upscale tourism demand.

These programs, specifically for inbound, affluent tourists, have been selected by the Japan Tourism Agency's "Project to Promote Expansion and Quality Improvement of Inbound Consumption through Special Experiences, etc."

About Tobu Railway Group

TOBU Railway Co., Ltd. is a major Japanese corporation consisting of approximately 80 companies. The Tobu Railway covers the longest operating distance in Metropolitan Tokyo, leading to numerous tourist attractions including: Asakusa and TOKYO SKYTREE TOWN in Tokyo; Nikko and Kinugawa-Onsen, famous for its world heritage sites and hot springs; the Tatebayashi and Ashikaga areas, known for their blooming flower fields; and Kawagoe and Tochigi City, where the atmosphere of the old Edo era lives on. Tobu is also invested in a portfolio of hotels, including the newly opened The Ritz-Carlton, Nikko and FUFU Nikko Onsen Resort. For more information visit: https://www.tobu.co.jp/en/sightseeing/recommend/tourism/