LONG BRANCH, N.J. - TelAve -- As the Jersey Shore prepares for its busiest season, Clean Ocean Action is launching the second annual Savor the Shore to Save the Shore campaign, inviting restaurants, bars, and coastal businesses to turn everyday dining into meaningful environmental impact.

Running from Memorial Day through Labor Day, the campaign brings together the hospitality community around a shared goal: protecting the ocean that fuels the region's tourism, economy, and way of life. By participating, businesses align with a growing movement that connects customer experience with sustainability and community responsibility.

Now in its second year, Savor the Shore builds on strong early momentum, offering a simple and flexible way for businesses to get involved while gaining visibility throughout the summer season. Participating establishments join at one of three levels, Shore Ally, Wave Maker, or Ocean Champion, and receive a turnkey promotional platform that includes ready and easy-to-use campaign materials, digital assets, and recognition across Clean Ocean Action channels.

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"Businesses depend on a clean, healthy ocean," said Cindy Zipf, Executive Director of Clean Ocean Action. "Savor the Shore creates a meaningful way for our coastal community to come together, support our waters, and strengthen the economy that depends on them."
Funds raised directly support Clean Ocean Action's work in water quality, marine life protection, advocacy, and education. The campaign also sends a clear message to customers that participating businesses are committed to protecting the Jersey Shore for future generations.

Restaurants and businesses can learn more and join the 2026 campaign at https://cleanoceanaction.org/

About Clean Ocean Action:
Clean Ocean Action is a leading regional and national voice dedicated to protecting the ocean off the NY/NJ coast through science, advocacy, education, and citizen action.