CHELMSFORD, U.K. - TelAve -- loveit coverit, a leading provider of mobile and gadget insurance in the UK, ran a social experiment to see which (if any) members of the public would tell a loved one their true feelings for free, and which would do it for a fiver.

• loveit coverit offered members of the public five pounds to call someone and tell them they love them.
• Participants called mothers, lovers, and even their best friends to express their true feelings.
• 100% of participants in the experiment took the money at the end, proving you really can buy love.

As part of a recent social experiment, two loveit coverit presenters hit the streets of Southend-on-Sea with a film crew to determine if the general public would spread love willingly or whether they would need to be convinced to do it.

The team approached strangers with the offer, hoping to see who would take five English pounds to tell the ones they love how much they cared for them, or whether – through the pressure of the camera or sheer emotion – they would express their love freely.

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During the course of the experiment, the loveit coverit crew were able to capture a range of responses. From sons and daughters calling their parents, to partners ringing their significant others, and even people calling their best friends – with one participant referring to their friend as 'big dog'. Whoever they got hold of, they were happy to share the love in front of the camera.

Unsurprisingly, the majority of people loveit coverit spoke to took up the offer of a crisp five-pound note rather than expressing their love for free.

As Jonathan Owen, Marketing Manager at loveit coverit, notes:

"At loveit coverit, we're all about protecting the things people love – whether that's your smartphone, your favourite gadget or even your family when travelling abroad. But all too often we forget to let those closest to us know how much we care about them – especially when we haven't seen them in a while. And if the past few years have taught us anything, it's that we could all say 'I love you' a little bit more regularly."

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He continued, "This social experiment was a great opportunity to show that the British public still has a lot of love to give – even if it does need coaxing out a bit with the promise of financial gain. Hopefully, others will see our videos and feel compelled to ring their own loved ones with a similar message. After all, if you love them you should let them know now and then!"

Watch the complete social experiment series here:
https://www.loveitcoverit.com/love-or-money-social-experiment/