SEATTLE - TelAve -- The Zaaz Collective (Zaaz), a start-up that seeks to serve Creators by helping them connect, grow, and understand their audiences, today announced the ongoing development of their public beta, including the foundational release of the Zaaz Comment Analyzer.

Zach Cohen, Head of Product at Zaaz, elaborates:  "The Comment Analyzer is our first venture into helping creators succeed using AI-powered tools. The Comment Analyzer enables a creator to quickly understand, showcase, quantify, and take action on their comments. With the Comment Analyzer, we have laid out the AI processing foundation for our future tools, such as the Creator Compass, which aims to aid the creator in every aspect of their business".

Zaaz, as most Creators call it, was founded on a key insight: while 2025 has been a landmark year for the growth of the Creator economy, for many Creators managing their creativity and presence across key platforms like Instagram, TikTok and YouTube remains fragmented, with tools often inconsistent and disconnected.  Zaaz steps into that breach by building a platform that is Creator-centric and seeks to complement the resources offered by the platforms themselves.

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Simply put,  Zaaz's Comment Analyzer is "audiences decoded", instantly processing the comments associated with a Creator's post into manageable themes, sentiment categories, and identifying hot topics within the comments. The value to Creators is, if you know your fans' feedback, you'll be better able to shape content that hits home.  Importantly, the Zaaz Comment Analyzer curates comments across all the Creators' posts, regardless of platform, providing greater utility for the Creator.

"To be clear, we are not trying to compete with key platforms. The exact opposite is our mission", according to Chief Growth Officer, Jay Sampson.  "If we're doing our jobs, we're enhancing the support that programs like YouTube's Community Partner Program offer.  Our efforts are to ensure Creators can save time to be more creative, make money, and over time connect other Creators within the Zaaz Collective of other Creators, widening collaboration across multiple platforms like Instagram, YouTube, and TikTok."

Zaaz offers Comment Analyzer as a free proof of concept and will utilize the feature as a foundation for a suite of features to be released over the next two months.

https://www.zaaz.co/