GREENVILLE, S.C. - TelAve -- Tina Zwolinski, CEO and founder of ZWO, a South Carolina-based branding and marketing firm, and Cynthia Jenkins, partner and CCO of ZWO, have launched skillsgapp, a company designed to address skills-based talent shortages and advance skills-based training and recruitment for mid-level skills careers. Skillsgapp is the first in the skills-based training sector to offer customized gaming apps focused on helping Generation Z gain the middle skills necessary to participate in the massive skills-based jobs sector that includes manufacturing and other technical industries. The mobile, interactive apps allow middle and high school students in any region, particularly rural areas, to achieve the skills necessary to pursue careers in skills-based industries.

"I believe that skillsgapp will be a game changer in addressing the skills gap that currently plagues our manufacturing and technical industries," said Jerry Howard, former president and CEO of the Greenville Area Development Corporation and former Employer Relations Manager at Greenville Technical College. "As President of InSite Consulting, I consult with industry, government, and economic development organizations across the country, and I'm reminded constantly how much our talent shortages negatively affect our industries, local economies, and overall recruitment efforts. Skillsgapp offers engaging training through mobile apps for middle and high schoolers, provides rural outreach, and supports school counselors and parents. Skillsgapp delivers the competitive advantage for states and regions to develop a sustainable workforce."

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Along with the gamified app, and virtual and augmented-reality training, skillsgapp offers a suite of products and services for skills training, reskilling, and upskilling. The skillsgapp suite includes in-school toolkits and marketing campaigns that highlight the benefits of pursuing careers in skills-based industries, specifically targeting middle and high schoolers with a focus on rural areas. Skillsgapp tools are ideal for public sector agencies, states, schools, and economic development organizations dedicated to building and supporting a qualified workforce pipeline.

"For more than 20 years at ZWO we've helped corporations reach Generation Z and other generational markets," said Tina Zwolinski, CEO of skillsgapp. "We've also worked with manufacturers, technical schools, and economic development agencies and have recognized a significant need: while our country does not have a people shortage, we do have a skills-based talent shortage. More than 50% of our available jobs require mid-level skills in areas like writing and understanding code, robotics, big data analytics, and other industry-specific credentials. Unfortunately only 43% of our workforce is trained for those jobs."

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Find the skillsgapp website at http://www.skillsgapp.com; find skillsgapp on LinkedIn at http://www.linkedin.com/company/skillsgapp.

Visit http://www.skillsgapp.com or contact us at 864.469.9340. Connect with Tina or Cynthia  at http://www.linkedin.com/in/tinazwolinski or http://www.linkedin.com/in/cynthiapjenkins.