PEARL RIVER, N.Y. - TelAve -- AccrueMe has published a new article examining why APR is often misunderstood — and potentially dangerous — for Amazon sellers seeking financing and growth capital at scale.

The article, "Understanding APR for Amazon Seller Financing and Growth Capital," explains that while APR works reasonably well for traditional loans, it frequently breaks down in the context of Amazon seller financing. For businesses generating $2M–$20M+ in annual revenue, factors such as fixed fees, rapid capital turnover, and frequent repayment schedules can cause effective borrowing costs to be far higher than advertised.

AccrueMe outlines how common financing products — including revenue-based financing, fintech loans, and even bank credit lines — can quietly distort APR calculations and compress cash flow, especially for high-velocity Amazon businesses. The article emphasizes that sophisticated sellers evaluate capital based on cash-flow impact, flexibility, and risk alignment, not headline rates alone.

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The analysis encourages sellers to move beyond advertised APRs and instead model how capital behaves over time, particularly during inventory build cycles and seasonal demand.

The full article is part of AccrueMe's ongoing effort to help experienced Amazon sellers make more informed financing decisions as they scale.

👉 Read the full article on AccrueMe's blog: https://www.accrueme.com/post/understanding-apr-for-amazon-seller-financing?referral=business-feed