COLUMBUS, Ohio - TelAve -- The trend reflects a shift in what authors ask of their second book. Once readers understand a framework, the next volume can help them use it to make a decision, change a habit, or solve a business problem.

Miller followed Building a StoryBrand with The StoryBrand Your Business Field Guide, giving business owners a way to apply his messaging framework to their own companies. In The Atomic Habits Workbook, Clear helps readers choose a habit they want to build, connect it to an existing routine, and track their progress.

Oberbrunner and co-author Katherine Rubino took a similar approach with You Are an IP Company. The original book helps entrepreneurs recognize the intellectual property inside their businesses. The You Are an IP Company Activation Guideᴵᴾ gives them 12 Thinking Tools to decide what to name, what to protect, and how to put it to work.

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"Book one is the foundation. Book two is the activation," said Oberbrunner, founder and CEO of Igniting Souls®.

Six reasons Activation Guidesᴵᴾ make sense for authors

1. Protect the name behind a book series. A distinctive name that readers recognize across multiple works may qualify for trademark protection as a series name.
2. Turn your expertise into Thinking Tools. A chapter can explain how you make a decision. A worksheet lets readers use your method on a decision they face today.
3. Activate readers and renew interest in the first book. An exercise gives readers a reason to reopen a chapter they highlighted months ago. Someone who first encounters the tool at a workshop has a reason to pick up the book.
4. Strengthen your thought leadership. When a reader brings your tool to a staff meeting, colleagues learn your method from someone who has already put it to use.
5. Expand income streams around the book. You can teach one tool in a paid webinar, use several in a workshop, or work through the full guide with a mastermind.
6. Build enterprise value in the company behind the author. Future buyers of your businesses pay more when intellectual property comes with the sale.  

Igniting Souls® is accepting applications from published nonfiction authors for the five remaining spots in its 5×10 program. The publisher works with each author to develop up to 10 custom Thinking Tools for a companion guide of up to 100 pages. The program includes 10 Instant IP® credits, Amazon keyword and category research for both books, and promotion through Igniting Souls®, Instant IP®, and Oberbrunner's LinkedIn audience of 80,000 plus followers.

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Authors can apply at: https://ignitingsouls.com/activation/