AUSTIN, Texas - TelAve -- aiDecyde, a next-generation platform for AI-guided process intelligence, operational visibility, and decision optimization, today announced the appointment of Shefali Shah as a Board Advisor.

Shefali Shah is a seasoned global operations and digital transformation executive with more than 30 years of leadership experience in financial services. Her career has focused on enterprise-scale transformation, advancing AI/ML and intelligent automation, and converting complex operational insight into measurable business outcomes in highly regulated environments.

Shefali recently joined Vanguard as for Head of Digital Product Management Fund Services Oversight, where she leads digital product strategy and transformation. She is responsible for digitizing and optimizing platforms, processes, and operating models, partnering across technology and fund services teams to deliver scalable, forward-looking solutions.

Previously, Shefali held senior leadership roles at J.P. Morgan and BNY Mellon, including Managing Director at J.P. Morgan, where she led global end-to-end transformation programs. Across both institutions, she drove initiatives spanning process discovery, task mining, advanced analytics, machine learning, and intelligent automation. She governed enterprise SaaS and AI platforms—including generative AI—while overseeing vendor strategy and investment governance across complex global organizations. She also led global custody and fund administration shared services, delivering sustained efficiency gains and resilient operating models.

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"Financial enterprises face growing pressure to modernize with AI while delivering results responsibly," said Nadeem Saeed, Founder and CEO of aiDecyde. "Shefali brings rare experience turning AI and process intelligence into operational impact at global scale. Her guidance will be instrumental as aiDecyde helps organizations achieve rapid, outcome-driven value."

As a Board Advisor, Shefali will support aiDecyde across enterprise operations strategy, AI and automation adoption, transformation governance, and customer value realization—ensuring advanced process intelligence translates into sustained business outcomes.

"aiDecyde addresses a critical gap between insight and execution," said Shefali Shah. "By unifying process intelligence, operational data, and AI-driven decisioning, the platform enables organizations to move from understanding to action faster. I'm excited to support the team as they help enterprises realize meaningful value from decision intelligence at scale."

About Shefali Shah

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Shefali Shah is a global operations and digital transformation leader with expertise in AI/ML implementation, intelligent automation, and enterprise product leadership. She has held senior executive roles at Vanguard, J.P. Morgan, and BNY Mellon, leading global teams and complex transformation programs. She holds an MBA from the University of Pittsburgh and a BS from Penn State University.

About aiDecyde
aiDecyde helps enterprises move from fragmented insight to expert-guided, outcome-driven decisions—fast. By unifying process intelligence, operational context, and AI-driven decision support, aiDecyde enables measurable transformation impact without multi-year platform programs.

Learn more at https://www.aiDecyde.com